Homepage / Entrepreneurial Tendencies / Entrepreneurs Are Lazy Workaholics
Three Important Words That Don’t Make Craft Beer Taste Better Specialty Coffee’s Focus Problem Brand New Layout Coffee Spanish for Coffee Buyers – A Field Guide Coffee Spanish for Coffee People Book – Kickstarter final week! Hungry People Don’t Stay Hungry For Long You Can Never Be Safe. Data Always Lies Fresh Start Toy 11 Seconds of Parasitic Sucking How Do You Know What Customers Want? How Much Is Your Vote Worth? Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing Some Poetry and Prose to Enhance the Soul. What Does The Average American’s Inability To Merge Mean For Society At Large? Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer In Defense of Friendly Coffee Gimme Back My Lunch Money! Rock Gods Never Die. David Bowie is Forever. Customers Don’t Exist Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown Depth. Majesty. Silence so Loud it Roars.  Is Craft Coffee a Bloody Triangle or a Balanced Square? 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience Should You Give The Customer What They Want? Love In The Key of Coffee Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People Every Coffee Has A Home. Yet Not Every Home Has Coffee. Perfect Example of The Roles of Engineering and Marketing 30 By 30, Writing 30 Posts In 30 Days And Liking It Hands Dirty and Knee Deep in the Messy, Risky Act of Creation The All Epic Epicness of Being- Why You Shouldn’t Do What We Did Luck : Were You Born With It Or Was It Mabeline? Can You Hire an Entrepreneur? The Great And Mighty Why The Marketing Pyramid of Radness The Perfect Pitch – Can You Really Get VC Laid In An Elevator? The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H? All You Have To Do Is Think Like An Employee. (So We’re Screwed.) Just Because it’s Valuable Doesn’t Mean It’s Not Spam. Is Marketing Promotion, Product or Purpose? Stuck in the 90’s – San Diego Radio is Stupid The Day I Realized I Was A Writer Should Marketing Be Held To A Higher Standard Than Engineering? Will iBeacons Steal Your Soul or Save Your Life? If Money Is Not the Object, What Is? Impoverished Frugality – The Essence of Not Winning Don’t Growth Hack Me Bro! The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped 8 Stunning Things You May Not Know About My Wife – But After 25 Years of Marriage, I Do Why Bud Light Drinkers Are More Beer Snobs Than I Am Post It and They Will Come. Content Marketing, Writing and Cameron Diaz Twitter Chats FTW – Why You Should Join The Conversation Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone The 4 Essential Social Media Tools That Rock Big Idea Generation Machine – Shower or Sleep? 30 Posts in 30 Days – Writing Like A Whirlwind 304 Of My Favorite Social Media Tools All On One Massive List.ly List SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing Killer Tacos + Social Customer Care = Rock My World A Collective New Media Genius Staggering to Behold Wonderfully Refreshing Use of an Infographic to Drive Engagement Extreme B2B Crowdsourcing & Marketing Done Right Entrepreneurs Are Lazy Workaholics When Can SEO Finally Die? Email Growth Hacks for Successful Marketers Growth Hacking- Reducing Friction < Improving Slide Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013 Art of War- Competitive Intelligence As An Offensive Weapon Sauces and Soups, Is Your Marketing Feeding Your Customers? Why is HR Not Part of Marketing Already? Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters? Hey, Can You Pass the Secret Sauce? The Rise of the Content Machine – You Will Be Assimilated and Like It 4 Takeaways, 50 Hot Cars and 1 Zombie Survival Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. San Diego Craft Beer Week Explodes With Awesomeness Engaged Employees Build Engaged Customers – Technorati Feature 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13 Is Your Facebook Page a Photo Dump Truck? Reality Social Media- The King of Andy’s Glasses Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You Social Media Platforms- Twitter is The Heart & Soul They Named a Lucha Libre Tournament After My Wife Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing The 8 Key Strategy Insights From Social Fresh Social Media Strategy = Achieving Business Objectives #SocialFresh West Finale Day 2- The Brainsplosion of Goodness Social Fresh West Conference Day 1- Social Power Overload Social Fresh Conference = Awesomepants! The Facebook ~ Twitter Autopost Conundrum Social Fresh West 2013- San Diego Give ’em What You Do Best Social Media Voice Branding Tip: We Like Impersonal Pronouns

Entrepreneurial Tendencies, Marketing Strategy

Entrepreneurs Are Lazy Workaholics

Entrepreneurs are lazy.

Entrepreneurs are also workaholics.

entrepreneurs are lazy When I see a problem or inefficiency I must solve it. In part because of abhorring wasted effort and wasted time. Primarily because I see opportunity where others see only insurmountable challenges. When snowboarding or mountain biking I focus solely on the path and the destination. Quite literally the obstacles fuzz out into indistinct blobs surrounding the clearly obvious path to the, as clearly obvious, objective/destination way out there in front of us. It is sometimes hard to understand when most people don’t clearly see the obvious reward and destination on the clear path through overwhelming obstacles. Most entrepreneurs see the path that leads to the destination where others see the obstacles and challenges to avoid. That seems to be a pretty common trait amongst other entrepreneurs. It can often make it seem as if I am naive or blind to the challenges. I prefer to think of it as destination focused rather than obstacle focused. The keys to getting there are:

  • Knowing where to go
  • Knowing the path there
  • Going there

 

Why tackle obstacles when you can avoid them. I am an “if A then B then C…. Obviously Z!” leap of intuition guy. You don’t need to look before you leap if you know where you are landing. The height of the cliff doesn’t matter. Sticking the landing matters.

Being lazy means solving problems in innovative ways.

I value time and experiences over stuff and I am too lazy to do things badly. It is far more typical to spend 100 hours solving a big hairy problem that was causing me or others to waste time and effort than spend two hours filing unneeded TPS reports. (Even though it means I’m gonna need to come in on Saturday, yeah…..) Often my biggest ideas come from fixing something that was broken because it was seriously cutting into my playing around time. Obviously most entrepreneurs are also workaholics. That doesn’t have anything to do with being lazy. When I am in the zone solving big hairy problems it’s not work, it’s fun. Being completely unwilling to spend my precious time and energy on stupid stuff makes me smartly lazy. (At least I like to think of it that way) I despise doing stupid stuff. Doing stupid, needless stuff sucks your life away. I don’t think I’m alone in this, I’m just more lazy/motivated. Stupidly broken processes piss me off. I can not help but solve them. Solving problems is my passion. Striving to accomplish bigger than life goals is delightfully inspiring and remarkably fulfilling. I remain blissfully content working absurdly long hours to change the world for the better. And if it’s hard to do well and could deliver a big juicy reward then I’m all in, damn the torpedoes. To me being an entrepreneur has absolutely nothing to do with “working for yourself” it is simply seeing opportunities where most see problems. As any entrepreneur or business owner will tell you, if you own a business you certainly don’t work for yourself. You work for your employees, customers, vendors the business and most of all your vision.

Being an entrepreneurial person means I have almost no choice; I absolutely, positively MUST solve that big huge problem because the opportunity is so great. I have never wanted to start a business or be my own boss, I literally could not NOT solve the problem. And if you are wondering IF you are an entrepreneur read this and know that most are not. . As Amazon’s Jeff Bezos said “Entrepreneurs must be willing to be misunderstood for long periods of time.” But I am deeply lazy. I am an entrepreneur. If those TPS reports can be done better I will spare no effort to re-engineer, remake and revolutionize the reason why we do them, the way we do them and the whole customer flow.

7 Comments

  1. brewbom January 28, 2014 10:27 am

    any thoughts? is this on track or just weird?

  2. JakeHockey18 March 16, 2014 4:34 pm

    No, I think this is on track. I really do agree with you, I guess I really never looked at obstacles as something you can just avoid. Obstacles have always had that image of “having to overcome” them. But you made total sense, why not just avoid it instead of tackling it. It is funny how these lazy entrepreneurs can be some of the richest individuals in our country, but then again… “Being lazy means solving problems in innovative ways”. I real enjoyed the article!

    • Andy Newbom April 7, 2014 8:19 pm

      So glad you agree! it was a hard topic to broach!

  3. Pingback: Big Idea Generation Machine - Shower or Sleep? | The Great StrategeryThe Great Strategery

  4. Pingback: If Money Is Not the Object, What Is? | The Great StrategeryThe Great Strategery

  5. Pingback: All You Have To Do Is Think Like An Employee. (So We're Screwed.) | The Great StrategeryThe Great Strategery

  6. Pingback: The Perfect Pitch - Can You Really Get VC Laid In An Elevator? | The Great StrategeryThe Great Strategery

Thoughts and Counter Thoughts?

%d bloggers like this: