Today and tomorrow I will be attending the Social Fresh West Conference at the Double Tree Hilton in San Diego. If the social mixer last night is any indication of the quality people attending and speaking then this looks to be one of the best conferences I have had the privilege to attend. There are […]Read More Social Fresh Conference = Awesomepants!
To auto cross-post or not, that is the question. Or is it? Since you don’t have time to post on both Facebook and Twitter you figured out that you can make either one of them autopost to the other. it’s freaking awesome! Cause now you can write your snappy little post on Facebook talking about […]Read More The Facebook ~ Twitter Autopost Conundrum
This weekend August 22-23rd, 2013 here in sunny San Diego is the preeminent Social Media Marketing conference for Social Media and Community Manager professionals. Its called Social Fresh West It promises to be a jam packed two days of intense Social Media, Marketing and Branding power. The speaker list is so stacked towards excellence as […]Read More Social Fresh West 2013- San Diego
There are a multitude of ways to think about marketing and the relationship between your brand and your customer. Most often we hear the tried and true platitudes about the customer that go like this: The Customers is always right The Customer is king! Always give the Customer what they want And you know what? […]Read More Give ’em What You Do Best
~~ In all the rush to ‘humanize’ and give ‘personality’ to your brand’s voice on Social Media to build brand engagement it is oh so easy to slip into the comfortable first person voice. But quite often us, your customers want to hear from the BRAND, NOT you. Think hard before using the 1st person […]Read More Social Media Voice Branding Tip: We Like Impersonal Pronouns