Social Media Voice Branding Tip: We Like Impersonal Pronouns

social media brand voice
For Branding, not all pronouns are created equal.

~~ In all the rush to ‘humanize’ and give ‘personality’ to your brand’s voice on Social Media to build brand engagement it is oh so easy to slip into the comfortable first person voice.

But quite often us, your customers want to hear from the BRAND, NOT you.

Think hard before using the 1st person voice in your Facebook and Twitter posts; We really like impersonal pronouns.

Thoughts and Counter Thoughts?