The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of…… Continue reading 4 Takeaways, 50 Hot Cars and 1 Zombie Survival
Tag: content marketing
Is Your Facebook Page a Photo Dump Truck?
Do you primarily post photos with no content to your brand’s Facebook page? Ditch the Digital Dump Truck! [highlight]If so, you should be using Instagram or Pinterest instead. (or even in conjunction with!)[/highlight] All three platforms have strong and compelling benefits. Facebook pages can be really great congregation points for your fans to crowd around…… Continue reading Is Your Facebook Page a Photo Dump Truck?
Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing
Brainflash: Customers Don’t Want to Buy Your Content Marketing! They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while. Content Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to…… Continue reading Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing