Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing

content marketing badges

Brainflash: Customers Don’t Want to Buy Your Content Marketing! They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while. Content Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to your customers. At it’s worst it fills the socialsphere with blathering talking heads. Content Marketing Strategy is a fantastic way to frame your thought process towards delivering something of value to your customers. It is not the end result but a delivery vehicle. It is a tool not the objective. There are not that many people outside of Social Media Marketing folk who wake up each morning and say “I really need some good content marketing today! I’m going to go out and consume the heck out of some right now!” An amazing person who consistently delivers engaging content that doesn’t feel like marketing but actually delivers value is Sarah Evans of Sevens Strategy she defines Great content as:   Something that makes you SHARE, CARE or SWEAR! If you ask your customers what they want to buy, read, talk about or share most it Continue reading Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing

The 8 Key Strategy Insights From Social Fresh

social fresh west conference san diego

It’s all about WHY you do what you do. The Social Fresh West conference was held here in San Diego August 22-23rd, 2013 at the Hilton Double Tree in Mission Valley. It is a fantastically well run conference focused on delivering high value to a limited and focused audience of Social Media professionals. Attendance is limited to only 400 people and instead of multiple tracks or the ubiquitous panels Jason Keath and friends kept it tight and fresh with one track with one speaker at a time and all attendees in the same room. And the speakers had a fast 30 minutes to drive home their point. it was rapid fire, hard hitting and glorious. You must go next year. The majority of the presentations were focused more on strategy rather than detailed tactics. (awesome for those of us who love strategy!) And every one of them was exceptional. So to pick out only 7 key strategies is hard with such an onslaught of great strategic information. But here they are: The 8 Key Strategy Insights From Social Fresh Mobile IS your Social Media Strategy! Mobile is the 1st screen  – Tim Hayden TTH Consulting Design for mobile 1st, then Continue reading The 8 Key Strategy Insights From Social Fresh

The Facebook ~ Twitter Autopost Conundrum

cross-posting facebook and twitter

To auto cross-post or not, that is the question. Or is it? Since you don’t have time to post on both Facebook and Twitter you figured out that you can make either one of them autopost to the other. it’s freaking awesome! Cause now you can write your snappy little post on Facebook talking about you totally got this new product that everyone surely wants, and magic-poof! it automatically updates your twitter with the same awesome message. Literally, like freaking magic! (almost as magical as magnets) So to return to the question of: To auto cross-post or not? I find that is in fact NOT the question at all. The question is really WHY are you posting on either social media platform? I’m not going to go into a complex dissertation about Social Media Marketing Strategy here (yet). But the real question you should be asking is what does your community want to hear? And what conversation do you want to have with them? (or at least what do you want them to do?) if you don’t know the answer to that question put down the keyboard and find the answer before you post on any social media platform. Seriously, Continue reading The Facebook ~ Twitter Autopost Conundrum

Give ’em What You Do Best

There are a multitude of ways to think about marketing and the relationship between your brand and your customer.  Most often we hear the tried and true platitudes about the customer that go like this: The Customers is always right The Customer is king! Always give the Customer what they want And you know what? Most of the time they are right. Giving the customer exactly what they want is often one of the best ways to get rich (or die tryin’). However in many markets where what you are giving your customers is NOT the lowest common denominator commodity product or service this is often one of the worst possible strategies you can employ to build real, lasting brand engagement. For those of us in specialty, rare, artisan or just plain hard to do industries where what we are doing is the opposite of bottom line commodity we have found that a wholly different approach works best. For the last 10 years I have operated on this principal: Never give customers what they want. Only Give them what you do Best. If you do that (assuming that what you do best is truly the best AND solves a customer Continue reading Give ’em What You Do Best