A Collective New Media Genius Staggering to Behold

The brilliant minds leading the latest “new media” revolution successfully displaced the antiquated, stodgy “old media” dystopia. They swooped in riding their midnight blue Tesla S’s straight down Stanford ave. and into your smart phone. [box type=”alert” size=”large” style=”rounded”]TV? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Radio? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Newspapers? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Advertising? Dead![/box] Never again will we have to stare transfixed at unwanted advertising or sponsored media. We are living in a new era. The brilliant minds at the new media powerhouses like Twitter, Facebook, Vine, Pinterest, Snapchat, Instagram and dozens of others have a collective genius that is staggering to behold. Collectively they will certainly create a brave new world out of this chaotic revolution. A fantastic power to the people, new media is king old media is dead utopia. They have received billions of dollars in investments from some truly smart people. They have a brilliant new business model to run on their brilliant new networks. It’s called advertising. Selling your eyeballs to the highest bidder. Apparently all the brilliant young 20-something minds at these new media companies are exactly the same as the previous brilliant old 40-something minds at the companies they replaced. Nothing new Continue reading A Collective New Media Genius Staggering to Behold

Is Your Facebook Page a Photo Dump Truck?

Do you primarily post photos with no content to your brand’s Facebook page? Ditch the Digital Dump Truck! [highlight]If so, you should be using Instagram or Pinterest instead. (or even in conjunction with!)[/highlight] All three platforms have strong and compelling benefits. Facebook pages can be really great congregation points for your fans to crowd around and talk about your brand and engage with your content. It even has great photo tools and sharing. And it is true that photos have dramatically higher engagement than simple text posts on Facebook. But if the ONLY thing you are posting is simple photos on your FB page and expecting tons of likes and shares you are likely not building engagement. And although this Facebook page tips for business is solid: It takes a strategic and varied mix of text updates, photos, videos and other great content to build your brand with fans. If you are posting a large number of photos then consider using Instagram and/or Pinterest to post the photos to. You can easily cross post them to twitter and even Facebook if you want. (although I ALWAYS strongly suggest you customize your content to each platform based on your customers, the Continue reading Is Your Facebook Page a Photo Dump Truck?

Social Media Platforms- Twitter is The Heart & Soul

twitter official logo and icon

[quote style=”boxed”]Twitter is where the real conversations take place.[/quote] For me Twitter is the heart and soul of all of my social media activities. It is where most of my connections and information comes from and is sent to. When I post a photo to Instagram I use twitter hashtags and post it to Twitter as well. Same for Tumblr and sometimes even LinkedIn. For me Twitter is where my business and professional life live although they are definitely intersected by my two other passions: Craft Beer and Specialty Coffee. To me Twitter is primarily about business. (although for sure LinkedIn is ALL business and professional but thats the next post) I am NOT attempting to explain or define Twitter to you if you don’t know what it is or how to use it read those links. I am explaining how I see and use Twitter. Twitter has risen to become one of the most talked about, integrated, relied upon and fascinating social media platforms. Far more than some other Social Media networks Twitter brings together a more wide ranging conversation amongst both close knit and widely dispersed networks of people.  It’s partially the use of hashtags and the immediacy Continue reading Social Media Platforms- Twitter is The Heart & Soul

Social Media Voice Branding Tip: We Like Impersonal Pronouns

socialmedia brand voice

~~ In all the rush to ‘humanize’ and give ‘personality’ to your brand’s voice on Social Media to build brand engagement it is oh so easy to slip into the comfortable first person voice. But quite often us, your customers want to hear from the BRAND, NOT you. Think hard before using the 1st person voice in your Facebook and Twitter posts; We really like impersonal pronouns.