Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam…… Continue reading Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

Is Marketing Promotion, Product or Purpose?

I am a marketing geek. (And a coffee and beer geek) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard…… Continue reading Is Marketing Promotion, Product or Purpose?

Should Marketing Be Held To A Higher Standard Than Engineering?

Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?

Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

The traditional refrain of ‘you had to be there’ is thrown out quite often to impart the idea that ‘being there’ is essential to get the true impact of the story. Subtle nuance, implied head nods, semi-masked grimaces, political blow-back. it was all there for the naked eye to see and contemplate. Often what is…… Continue reading Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing

Article written for SocialMediatoday.com Email marketing is often misunderstood. Email Marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns from the CFO who thinks we “send free letters” to convincing our mom’s that we aren’t those evil spammers, it seems the…… Continue reading SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing