A Collective New Media Genius Staggering to Behold

The brilliant minds leading the latest “new media” revolution successfully displaced the antiquated, stodgy “old media” dystopia. They swooped in riding their midnight blue Tesla S’s straight down Stanford ave. and into your smart phone. [box type=”alert” size=”large” style=”rounded”]TV? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Radio? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Newspapers? Dead![/box] [box type=”alert” size=”large” style=”rounded”]Advertising? Dead![/box] Never again will we have to stare transfixed at unwanted advertising or sponsored media. We are living in a new era. The brilliant minds at the new media powerhouses like Twitter, Facebook, Vine, Pinterest, Snapchat, Instagram and dozens of others have a collective genius that is staggering to behold. Collectively they will certainly create a brave new world out of this chaotic revolution. A fantastic power to the people, new media is king old media is dead utopia. They have received billions of dollars in investments from some truly smart people. They have a brilliant new business model to run on their brilliant new networks. It’s called advertising. Selling your eyeballs to the highest bidder. Apparently all the brilliant young 20-something minds at these new media companies are exactly the same as the previous brilliant old 40-something minds at the companies they replaced. Nothing new Continue reading A Collective New Media Genius Staggering to Behold

Is Your Facebook Page a Photo Dump Truck?

Do you primarily post photos with no content to your brand’s Facebook page? Ditch the Digital Dump Truck! [highlight]If so, you should be using Instagram or Pinterest instead. (or even in conjunction with!)[/highlight] All three platforms have strong and compelling benefits. Facebook pages can be really great congregation points for your fans to crowd around and talk about your brand and engage with your content. It even has great photo tools and sharing. And it is true that photos have dramatically higher engagement than simple text posts on Facebook. But if the ONLY thing you are posting is simple photos on your FB page and expecting tons of likes and shares you are likely not building engagement. And although this Facebook page tips for business is solid: It takes a strategic and varied mix of text updates, photos, videos and other great content to build your brand with fans. If you are posting a large number of photos then consider using Instagram and/or Pinterest to post the photos to. You can easily cross post them to twitter and even Facebook if you want. (although I ALWAYS strongly suggest you customize your content to each platform based on your customers, the Continue reading Is Your Facebook Page a Photo Dump Truck?