Perfect Example of The Roles of Engineering and Marketing

solar freaking roadways

On April 21st, 2014 (the day before i started my 30 blog posts in 30 days challenge) some super engineers from Idaho Scott and Julie Brusaw launched an Indiegogo crowdfunding campaign after they invented one of the most kick ass things I have ever seen. Solar Freaking Roadways!!!!   Yes, solar freaking roadways, parking lots, sidewalks, playgrounds and more. Here is the info from them: Solar Roadways is a modular paving system of solar panels that can withstand the heaviest of trucks (250,000 pounds). These Solar Road Panels can be installed on roads, parking lots, driveways, sidewalks, bike paths, playgrounds… literally any surface under the sun. They pay for themselves primarily through the generation of electricity, which can power homes and businesses connected via driveways and parking lots. A nationwide system could produce more clean renewable energy than a country uses as a whole (http://solarroadways.com/numbers.shtml). They have many other features as well, including: heating elements to stay snow/ice-free, LEDs to make road lines and signage, and attached Cable Corridor to store and treat storm water and provide a “home” for power and data cables. EVs will be able to charge with energy from the sun (instead of fossil fuels) from parking Continue reading Perfect Example of The Roles of Engineering and Marketing

Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam Singer who works at Google replied that he felt this was a spam posting. I started a conversation with Adam and my friend and superstar marketer Nick Cicero jumped in. It was a spirited back and forth conversation that dived into what is spam on social media, what is the value and benefit of content marketing in general and more. Adam felt the tweet was spam because this was the second time it was posted.     @Brewbom it’s spam to me if I see the same link from same brand/person 2x. Spam is subjective. Go ahead & do whatever you want of course. — Adam Singer (@AdamSinger) May 12, 2014   Then Nick jumped in. Since the original post was at least loosely content marketing. @Brewbom @AdamSinger in general most content marketing is regurgitation of the same thing over and over til eventually you Continue reading Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

Will iBeacons Steal Your Soul or Save Your Life?

ibeacons apple estimote

iBeacons are awesome. iBeacon is the Apple Trademark for an indoor positioning system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity. It’s freaking brilliant. Many companies like one of my favorites Estimote are making great strides in delivering on the promise of iBeacons. Even though they are brilliant, cool and extremely useful there is still some fear and concern about how they will be sued and what the benefits are to the average consumer. Thoughts of “big Brother” spying on us as we traipse around our increasingly mobile device reliant lives strike worry into our hearts. What if they spy on me? What if they know where I am and use that against me? Too late, they already know all that and far more. The battle is over, mobile won. Most of us already carry our smart phone everywhere we go. It is literally the first thing we touch in the morning (54% of Americans touch Continue reading Will iBeacons Steal Your Soul or Save Your Life?

If Money Is Not the Object, What Is?

andy newbom

A friend on twitter asked me this question: What venture would you start if money was no object? I thought about it and realized that money has never been the object of why I started a venture. It is ALWAYS the roadblock and the downfall, but has not yet ever been the object. The Why. So I changed the question to this one: If money were BOTH: No object (roadblock) AND Not the objective What business would I start today? The answer is still none. Since money has never been my objective in starting a business then having all the money does not change the objective. And since, like most entrepreneurs, I have never let lack of money stop me from accomplishing a business idea; the idea that money was the roadblock is somewhat weird to me. People have always asked me how we do the things we do business wise with no money. I always say i don’t know. We just do. You do what needs to be done and you create the resources and skill out of thin air. This is not to say that I have not done things for lack of money, because I have hundreds of Continue reading If Money Is Not the Object, What Is?

The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped

kill the passive voice

The dreaded passive voice. It sucks the life out of your writing. If you want to understand why the passive voice is so horrible listen to a defendant in a murder case explain what happened: “There was a struggle. A shot was fired and she got hurt.” What he meant to say was: “I was beating her up, I got mad and shot her and killed her.” Much clearer. I can not stand the passive voice (although the passive-aggressive voice really pisses me off.) It robs your words of power, strips them of meaning and makes you a captain mealy-mouth. However it is hard to avoid it when writing. When writing it often feels like the way to sound all academic and ‘writerly’. The passive voice makes sentences much harder to read and understand. That’s exactly why lawyers love it so much. You can say something without actually saying it, and too many blogs already excel at saying something without saying anything. A lot of research has shown that most people find it easier to read text that is in active rather than passive voice. Here is a quick and dirty overview from Quick and dirty tips on passive and active Continue reading The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped