I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that […]Read More How Do You Know What Customers Want?
I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days […]Read More Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing
Today marks the 30th blog post I have written in the last 30 days. One a day for 30 straight days. I did not miss a day. I even managed to write an odd little ditty the one day I did not get to my computer until 11:30 pm and only had 30 minutes to […]Read More 30 By 30, Writing 30 Posts In 30 Days And Liking It
I don’t really consider myself a writer. But I write a lot. All signs point to one incontrovertible truth: I am, in fact, a writer. In fact I am a professional writer. As in I get paid to write. Apparently some people like either what i say or how I say it. That’s good cause […]Read More The Day I Realized I Was A Writer
The dreaded passive voice. It sucks the life out of your writing. If you want to understand why the passive voice is so horrible listen to a defendant in a murder case explain what happened: “There was a struggle. A shot was fired and she got hurt.” What he meant to say was: “I was […]Read More The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped