To auto cross-post or not, that is the question.
Or is it?
Since you don’t have time to post on both Facebook and Twitter you figured out that you can make either one of them autopost to the other. it’s freaking awesome! Cause now you can write your snappy little post on Facebook talking about you totally got this new product that everyone surely wants, and magic-poof! it automatically updates your twitter with the same awesome message.
Literally, like freaking magic! (almost as magical as magnets)
So to return to the question of: To auto cross-post or not? I find that is in fact NOT the question at all. The question is really WHY are you posting on either social media platform? I’m not going to go into a complex dissertation about Social Media Marketing Strategy here (yet).
But the real question you should be asking is what does your community want to hear? And what conversation do you want to have with them? (or at least what do you want them to do?)
if you don’t know the answer to that question put down the keyboard and find the answer before you post on any social media platform. Seriously, put down the keys and walk away and find the answer.
OK, cool! much better right?! Right. So now that you have your focus on community, conversation and message you also realized that every social media platform has a different community, feeling, focus, tone and content digestion process. So that means that you now understand that Facebook customers are not always the same as Twitter customers. And that they certainly receive messages differently (even sometimes the exact same message). And YES this applies to LinkedIn as well.
So instead of debating whether you SHOULD allow either platform to auto cross post to each other you understand that you don’t WANT them to auto decide your marketing strategy.
Trust us, take the extra 30 seconds to post a customized platform and target market specific post to each one. It’s worth it.
(and the twitter folk really thank you)