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Content Marketing, Craft Beer

If Money Is Not the Object, What Is?

A friend on twitter asked me this question: What venture would you start if money was no object?

andy newbom

I thought about it and realized that money has never been the object of why I started a venture. It is ALWAYS the roadblock and the downfall, but has not yet ever been the object. The Why. So I changed the question to this one:

If money were BOTH:

  • No object (roadblock) AND

  • Not the objective

What business would I start today?

The answer is still none. Since money has never been my objective in starting a business then having all the money does not change the objective. And since, like most entrepreneurs, I have never let lack of money stop me from accomplishing a business idea; the idea that money was the roadblock is somewhat weird to me. People have always asked me how we do the things we do business wise with no money. I always say i don’t know. We just do. You do what needs to be done and you create the resources and skill out of thin air.

This is not to say that I have not done things for lack of money, because I have hundreds of times. I simply mean that as an entrepreneur, once the big idea takes a hold of me there is literally no way I can NOT do it. It has nothing to do with money (making it or not having it) it is only about finding a unique solution to a big enough problem. Us entrepreneurs are lazy workaholics.

I of course always figure out ways to finance my big ideas and turn them into businesses but the business portion is not the biggest draw. I have always maintained that the vast majority of entrepreneurs are NOT business people. Creating something of value that has not existed before is polar opposite from managing and manipulating that thing once it has been created.

Creation and management are opposite skillsets.

So I will ask you: If money was no object what venture or business wold you start today?

Thoughts and Counter Thoughts?

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