They Named a Lucha Libre Tournament After My Wife

I was going to try to come up with a witty post about this. But, ummm….  THIS–>>

lucha libre nanelle newbom

It will be held in El Salvador on September 8th. Our friends (and obviously HUGE fans of Nanelle) Arenas Gladiadores

are putting it on to honor her for all the work she put into promoting and supporting them! We literally put Lucha Libre on the map in El Salvador. We promoted the heck out of them, sponsored the matches and the Luchas, did massive promotion on social media and basically made them the hippest thing in El Salvador (besides our Craft Brewery of course).

We helped them do an integrated campaign using social media, press releases, media outreach and plain old word of mouth promotion and we helped them get on TV 3 times, 5 different radio interviews and helped to triple their attendance. And we spent less than $200.

And hot dang we had a blast at the matches! So they decided to name their next huge tournament after my wife! I’m pretty freaking excited. I’m pretty sure that this image will be my next tattoo across my back. If you want to see what shes doing lately check out her blog she launched yesterday. Nanelle Newbom Celebrates San Diego.

Thoughts and Counter Thoughts?