Homepage / Craft Beer / Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone
Tortured Soul Marketings Internal Job is to ask Why All About That Plan – My latest Roast magazine article Messaging is Messaging. Three Important Words That Don’t Make Craft Beer Taste Better Specialty Coffee’s Focus Problem Brand New Layout Coffee Spanish for Coffee Buyers – A Field Guide Coffee Spanish for Coffee People Book – Kickstarter final week! Hungry People Don’t Stay Hungry For Long You Can Never Be Safe. Data Always Lies Fresh Start Toy 11 Seconds of Parasitic Sucking How Do You Know What Customers Want? How Much Is Your Vote Worth? Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing Some Poetry and Prose to Enhance the Soul. What Does The Average American’s Inability To Merge Mean For Society At Large? Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer In Defense of Friendly Coffee Gimme Back My Lunch Money! Rock Gods Never Die. David Bowie is Forever. Customers Don’t Exist Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown Depth. Majesty. Silence so Loud it Roars.  Is Craft Coffee a Bloody Triangle or a Balanced Square? 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience Should You Give The Customer What They Want? Love In The Key of Coffee Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People Every Coffee Has A Home. Yet Not Every Home Has Coffee. Perfect Example of The Roles of Engineering and Marketing 30 By 30, Writing 30 Posts In 30 Days And Liking It Hands Dirty and Knee Deep in the Messy, Risky Act of Creation The All Epic Epicness of Being- Why You Shouldn’t Do What We Did Luck : Were You Born With It Or Was It Mabeline? Can You Hire an Entrepreneur? The Great And Mighty Why The Marketing Pyramid of Radness The Perfect Pitch – Can You Really Get VC Laid In An Elevator? The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H? All You Have To Do Is Think Like An Employee. (So We’re Screwed.) Just Because it’s Valuable Doesn’t Mean It’s Not Spam. Is Marketing Promotion, Product or Purpose? Stuck in the 90’s – San Diego Radio is Stupid The Day I Realized I Was A Writer Should Marketing Be Held To A Higher Standard Than Engineering? Will iBeacons Steal Your Soul or Save Your Life? If Money Is Not the Object, What Is? Impoverished Frugality – The Essence of Not Winning Don’t Growth Hack Me Bro! The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped 8 Stunning Things You May Not Know About My Wife – But After 25 Years of Marriage, I Do Why Bud Light Drinkers Are More Beer Snobs Than I Am Post It and They Will Come. Content Marketing, Writing and Cameron Diaz Twitter Chats FTW – Why You Should Join The Conversation Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone The 4 Essential Social Media Tools That Rock Big Idea Generation Machine – Shower or Sleep? 30 Posts in 30 Days – Writing Like A Whirlwind 304 Of My Favorite Social Media Tools All On One Massive List.ly List SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing Killer Tacos + Social Customer Care = Rock My World A Collective New Media Genius Staggering to Behold Wonderfully Refreshing Use of an Infographic to Drive Engagement Extreme B2B Crowdsourcing & Marketing Done Right Entrepreneurs Are Lazy Workaholics When Can SEO Finally Die? Email Growth Hacks for Successful Marketers Growth Hacking- Reducing Friction < Improving Slide Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013 Art of War- Competitive Intelligence As An Offensive Weapon Sauces and Soups, Is Your Marketing Feeding Your Customers? Why is HR Not Part of Marketing Already? Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters? Hey, Can You Pass the Secret Sauce? The Rise of the Content Machine – You Will Be Assimilated and Like It 4 Takeaways, 50 Hot Cars and 1 Zombie Survival Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. San Diego Craft Beer Week Explodes With Awesomeness Engaged Employees Build Engaged Customers – Technorati Feature 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13 Is Your Facebook Page a Photo Dump Truck? Reality Social Media- The King of Andy’s Glasses Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You Social Media Platforms- Twitter is The Heart & Soul They Named a Lucha Libre Tournament After My Wife Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing The 8 Key Strategy Insights From Social Fresh Social Media Strategy = Achieving Business Objectives #SocialFresh West Finale Day 2- The Brainsplosion of Goodness Social Fresh West Conference Day 1- Social Power Overload Social Fresh Conference = Awesomepants! The Facebook ~ Twitter Autopost Conundrum Social Fresh West 2013- San Diego

Craft Beer, Marketing Strategy

Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone

The revolution of mobile has nothing to do with technology.

It is a revolution in behavior.

best mobile marketing ideas for bars and restaurants Mobile means you are somewhere, doing something, likely with someone. And that sounds exactly like the scenario that most people are in when they go to a bar, brewpub or restaurant. For most of us it goes like this:

  • You were somewhere (with your smartphone)
  • You decided to go somewhere else (with your smartphone)
  • You chose to either go alone or gather more people (all brought their smartphones)
  • You ended up at a bar or restaurant (with your smartphones)
  • You then spent money at the location (even though you had your smartphone there was nothing to actually do with your smartphone that benefited the business)

Notice a recurring theme? (hint: it begins with ‘smartphone’)

This is stupidly broken. I literally can not understand how shortsighted the overwhelming majority of food and drink businesses that seem to not have a clue that a large percentage of their customers have smartphone with them. Like literally on their person while they are in the business. Just waiting for an excuse to use. best ideas for mobile marketing bars and restaurants I am not talking about responsive or mobile optimized websites. Those are absolutely required and essential. That is job one. I specifically chose a theme for my blog that looks great on mobile first and then looked at in on desktop to make sure it didn’t suck too bad. Mobile first. (FYI over 55% of all web site traffic is now from mobile on average and higher for consumer brands)

Think about the last bar or restaurant you went to. Picture it in your mind and look around. Look at the signs on the wall, the table tents, the menus, anything printed or point of purchase. Go ahead and use the space below to list all of the mobile smartphone focused marketing, QR codes, short-links, Twitter, Vine and Instagram handles and other mobile optimized things the business provided for you.

Don’t worry, I’ll wait

Well? Was the answer the same one I always get?



Seems crazy right? And I bet that the Wi-fi was password protected and hard to find and the cell phone coverage was spotty as well right? (almost seems on purpose.) But that can not be possible. What marketing oriented or even half-alive person would on purpose NOT put any information, links, social media accounts, website info, mobile contests, encouragement to tag the restaurant in social posts or any other nod to smartphone using customers? Apparently almost all of them. Is it a conspiracy or just myopic misanthropy?   Here are the main mobile marketing ideas for restaurants that I would do in my bar or restaurant: (OK I actually did almost all of these things in our Brewpub)

  1. Assume that most of your customers have a smartphone with them
  2. Assist them to use it at your business to promote your business

here are a few stupidly quick and easy mobile marketing ideas that assist your customers to promote your business.

  1. On all printed materials – menus, POP, signs, posters, table tents etc prominently display your
    1. website URL
    2. social media account names (Twitter, Vine, Instagram and Facebook) NOT just a “search for us on…”
    3. QR codes or shortlinks to your website and/or social media platforms
  2. Social media promotion
    1. Your customers are taking pictures of your food and drinks, selfies, group photos, checkins etc
    2. Make it easy for them to tag YOU. include your social media handles on table tents and ASK customers to tag your business when they post
    3. Instead of your generic homepage popping up when they login into your free wi-fi make a landing page instead that focuses on your social media accounts, is mobile optimized and asks them to share on social media
    4. Have table tents with social media contests where winners are chosen from among customer posts that tag your business and give away free meals or drinks. use gamification to build your fan base
    5. Promote your location-based checkins on Yelp, TapHunter, Facebook etc, the more people check-in the more notice you get

And these are just the super basic, low hanging fruit of mobile marketing ideas that every bar and restaurant should be doing. There are far more creative ideas, contests, promotions and marketing ideas out there just waiting for smart people to use. And the best part? Most of these help your customers as much as they help you.

That’s called Win-Win. And Winners are awesome.

We wold love to see some examples of great mobile marketing at bars and restaurants. Post them or links in the comments below!

One Comment

  1. Pingback: Turns Out, When You Go To a Bar or Restaurant Y...

Thoughts and Counter Thoughts?

%d bloggers like this: