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Today I met a nameless man His name was Jeff Hoffman I met a placeless man His place was the concrete When i first met this nameless man With the God given name Jeff Hoffman I knew a lot about him And nothing about him His mouth half smothered His own shirted arm the smotherer …… Continue reading Nameless
In my absolutely un-humble opinion if you are looking for a marketing person who won’t question the product, the approach, the people and the price, and overall isn’t asking WHY? Then you want a sales person not a marketing person.
Messaging is Messaging. Even When You Don’t Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this: “But I’m not saying that X is all that matters or that Y isn’t true, I’m just doing Z!” What they…… Continue reading Messaging is Messaging.
But nevertheless should guide your every purchase decision. Small, Local, Independent. It’s true that none of these three words directly affect the taste and quality of your Craft beer (or Craft Coffee). But they absolutely affect your community, your life, your city and your planet. Large, far away breweries can make fantastically tasty, high quality…… Continue reading Three Important Words That Don’t Make Craft Beer Taste Better