Homepage / Marketing Strategy / Luck : Were You Born With It Or Was It Mabeline?
All About That Plan – My latest Roast magazine article Messaging is Messaging. Three Important Words That Don’t Make Craft Beer Taste Better Specialty Coffee’s Focus Problem Brand New Layout Coffee Spanish for Coffee Buyers – A Field Guide Coffee Spanish for Coffee People Book – Kickstarter final week! Hungry People Don’t Stay Hungry For Long You Can Never Be Safe. Data Always Lies Fresh Start Toy 11 Seconds of Parasitic Sucking How Do You Know What Customers Want? How Much Is Your Vote Worth? Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing Some Poetry and Prose to Enhance the Soul. What Does The Average American’s Inability To Merge Mean For Society At Large? Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer In Defense of Friendly Coffee Gimme Back My Lunch Money! Rock Gods Never Die. David Bowie is Forever. Customers Don’t Exist Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown Depth. Majesty. Silence so Loud it Roars.  Is Craft Coffee a Bloody Triangle or a Balanced Square? 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience Should You Give The Customer What They Want? Love In The Key of Coffee Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People Every Coffee Has A Home. Yet Not Every Home Has Coffee. Perfect Example of The Roles of Engineering and Marketing 30 By 30, Writing 30 Posts In 30 Days And Liking It Hands Dirty and Knee Deep in the Messy, Risky Act of Creation The All Epic Epicness of Being- Why You Shouldn’t Do What We Did Luck : Were You Born With It Or Was It Mabeline? Can You Hire an Entrepreneur? The Great And Mighty Why The Marketing Pyramid of Radness The Perfect Pitch – Can You Really Get VC Laid In An Elevator? The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H? All You Have To Do Is Think Like An Employee. (So We’re Screwed.) Just Because it’s Valuable Doesn’t Mean It’s Not Spam. Is Marketing Promotion, Product or Purpose? Stuck in the 90’s – San Diego Radio is Stupid The Day I Realized I Was A Writer Should Marketing Be Held To A Higher Standard Than Engineering? Will iBeacons Steal Your Soul or Save Your Life? If Money Is Not the Object, What Is? Impoverished Frugality – The Essence of Not Winning Don’t Growth Hack Me Bro! The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped 8 Stunning Things You May Not Know About My Wife – But After 25 Years of Marriage, I Do Why Bud Light Drinkers Are More Beer Snobs Than I Am Post It and They Will Come. Content Marketing, Writing and Cameron Diaz Twitter Chats FTW – Why You Should Join The Conversation Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone The 4 Essential Social Media Tools That Rock Big Idea Generation Machine – Shower or Sleep? 30 Posts in 30 Days – Writing Like A Whirlwind 304 Of My Favorite Social Media Tools All On One Massive List.ly List SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing Killer Tacos + Social Customer Care = Rock My World A Collective New Media Genius Staggering to Behold Wonderfully Refreshing Use of an Infographic to Drive Engagement Extreme B2B Crowdsourcing & Marketing Done Right Entrepreneurs Are Lazy Workaholics When Can SEO Finally Die? Email Growth Hacks for Successful Marketers Growth Hacking- Reducing Friction < Improving Slide Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013 Art of War- Competitive Intelligence As An Offensive Weapon Sauces and Soups, Is Your Marketing Feeding Your Customers? Why is HR Not Part of Marketing Already? Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters? Hey, Can You Pass the Secret Sauce? The Rise of the Content Machine – You Will Be Assimilated and Like It 4 Takeaways, 50 Hot Cars and 1 Zombie Survival Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. San Diego Craft Beer Week Explodes With Awesomeness Engaged Employees Build Engaged Customers – Technorati Feature 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13 Is Your Facebook Page a Photo Dump Truck? Reality Social Media- The King of Andy’s Glasses Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You Social Media Platforms- Twitter is The Heart & Soul They Named a Lucha Libre Tournament After My Wife Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing The 8 Key Strategy Insights From Social Fresh Social Media Strategy = Achieving Business Objectives #SocialFresh West Finale Day 2- The Brainsplosion of Goodness Social Fresh West Conference Day 1- Social Power Overload Social Fresh Conference = Awesomepants! The Facebook ~ Twitter Autopost Conundrum Social Fresh West 2013- San Diego Give ’em What You Do Best Social Media Voice Branding Tip: We Like Impersonal Pronouns

Marketing Strategy

Luck : Were You Born With It Or Was It Mabeline?

content marketing

All of us in America are absurdly lucky. We live in one of the most obscenely prosperous nations on the planet. Our government, although woefully financially corrupt, has a wonderful track record of not taking it out on us physically anywhere near as often as other governments have. The vast majority of us not only don’t go to sleep hungry, we also eat 4-6 giant meals a day and fall asleep in a high-tech mattress in a safe and secure home. If you have yet to live in another country and venture out past the “gringo zone” let me assure you that this is not even close to what the heartbreakingly large majority of the planet experiences on a daily basis. I have no interest in causing any untoward feelings of guilt with all of this. It is merely fodder to reinforce the basic tenet that we are:

Absurdly; fantastically lucky.

Stupid lucky.

Like, seriously, stupidly lucky.

 

This past year has been a hell of a year for me and my family. Filled with massive amounts of chaos, upheaval, change, disaster, despair, delight, success, epic failure and massive amounts of luck. Most of the luck has been of the decidedly bad variety with a small sprinkling of mildly not bad luck. But even as I look back at this ‘firenado’ of chaos I realize, retrospectively, that I was in fact über lucky. And overall I have been super lucky in my life and business. I have put in extra ordinary levels of hard work and effort and been blessed by many seen and unseen examples of good luck.

It has gotten me to thinking about the very idea of luck versus hard work and what it means in business, jobs and success. Most professionals and entrepreneurs would argue that their success was based mostly on skill, talent and hard work. That all the accolades and accomplishment they received were their just reward. But in any competition like business there are only a few winners and a vast mob of angry or despondent losers. The vast majority of people, employees, teams and businesses lose. Very few of us win. Yet most people and most businesses try pretty danged hard to succeed. But not all of them do.

Is it hard work or is it luck?

One of the hardest things for me in the last year (besides being kicked out of our new home country and having to flee back to the US.) has been trying to look for a job. (there are few things more demoralizing)

I have been incredibly lucky in my life. I have not had to apply for a job in over 23 years. I never had to apply or even look for a job as the jobs came to me. Either someone I knew reached out to me, or a company knew of my work and reached out directly. I thought at the time it was because of my immense skills, talents and hard work (and maybe a dash of good looks) but now as I look back I realize that underneath all of that was the hidden power of luck. Of course it was the result of my accumulation of skills, talent and luck combined with hard work. But luck was always there like the unseen hand of the proverbial market. Most people I know did not have this experience.

Most people had the experience I have had the last 12 months and 12 days. Most people were unlucky.

The thing with luck is it seems like it’s earned when it’s good and a curse when it’s bad. Such is the force of our torturedly blessed psyches.

Would YOU trade all of your accumulated good luck for the sum total of your hard work, talent and skills? Would you?

 

Thoughts and Counter Thoughts?

%d bloggers like this: