Messaging is Messaging. Even When You Don’t Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this: “But I’m not saying that X is all that matters or that Y isn’t true, I’m just doing Z!” What they…… Continue reading Messaging is Messaging.
Data Always Lies
One of my favorite micro roles in a job over the last few years, was at a San Diego SAS startup that focused on a very technical application of data in a high impact business marketing. Amongst my many, many roles and responsibilities I was able to spend a great deal of time with our…… Continue reading Data Always Lies
How Do You Know What Customers Want?
I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that…… Continue reading How Do You Know What Customers Want?
Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing
I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days…… Continue reading Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing
In Defense of Friendly Coffee
I am a YUGE fan of mind-blowing, amazing coffees with flavors that sparkle and dance and explode like pop-rocks on your tongue. I really like unbalanced, extreme flavors in coffee, beer and food. What I LOVE in coffee though is complexity of flavor, perfect balance, nuance, depth and refinement. I lose my mind over coffees…… Continue reading In Defense of Friendly Coffee