social customer care

Killer Tacos + Social Customer Care = Rock My World

This article appeared on Sprout Social’s Insight blog I had an absolutely wondrous experience with a brand actively engaging on social media & taking that magic offline to my restaurant experience. The team at Puesto and Eric Adler are not only rocking amazing tacos but amazing customer service. Support them and support great local food [...]

social marketing strategy

A Collective New Media Genius Staggering to Behold

The brilliant minds leading the latest “new media” revolution successfully displaced the antiquated, stodgy “old media” dystopia. They swooped in riding their midnight blue Tesla S’s straight down Stanford ave. and into your smart phone. Long live social media! Power to the people! Viva la revolucion!!Click To TweetPowered By CoSchedule Never again will we have [...]

infographic marketing

Wonderfully Refreshing Use of an Infographic to Drive Engagement

Brilliant, topical, timely and relevant! The team over at Atomic Reach hold a weekly twitter chat called #atomicchat held every week at 6PM (PST)-9PM (EST). Atomic Reach makes a suite of tools that can improve your blogging and content marketing with best practices and actionable advice. Highly recommend them and I use them on my [...]

entrepreneurs are lazy

Entrepreneurs Are Lazy Workaholics

Entrepreneurs are lazy. Entrepreneurs are also workaholics. When I see a problem or inefficiency I must solve it. In part because of abhorring wasted effort and wasted time. Primarily because I see opportunity where others see only insurmountable challenges. When snowboarding or mountain biking I focus solely on the path and the destination. Quite literally the [...]

growth hacking email

Email Growth Hacks for Successful Marketers

Article written for and appeared first on Technorati Growth Hacking Your Email with up to 20% Increases in Opens and Clicks Using “Rocket Science” Growth hacking is hotter than Hansel. Rightly so, as it takes the best parts of consumer mass marketing, omni-channel social media, email best practices, a spicy pinch of guerrilla marketing and [...]

growth hacking strategies

Growth Hacking- Reducing Friction < Improving Slide

In a recent twitter conversation with @DanSlagan and (Bryan) @Clagett we were discussing some of Twitter’s recent acquisitions and what they might mean going forward. We had a lot of back and forth on the topic over the day. At one point about half way through Bryan said this: @DanSlagen @Brewbom There is possibility .. [...]

andy newbom social fresh

Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013

2013 was a whirlwind of a year for me. A Vortex if you will. What can I say? I like beaches. I started the year aggressively growing the first micro craft brewery in El Salvador. Building it through a strong content marketing and social media program. However apparently the communist government (or other business competitors? [...]

competitive intelligence for marketers

Art of War- Competitive Intelligence As An Offensive Weapon

Article first appeared in Technorati here. Competition. The very word can often strike fear in the hearts of many a business owner or executive. They get reviled, extolled, crushed, attacked, copied, grudgingly praised and even sometimes acquired. Too seldom does it get broken down, analyzed, and synthesized into something useful and leveraged as an opportunity. [...]