Coffee Spanish for Coffee Buyers – A Field Guide

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coffee spanish for coffee buyers book

Coffee Spanish for Coffee Buyers is Everywhere! In the short time from August 2nd when the first softcover books landed at the publishers warehouse we have been pushing hard to get all the Kickstarter rewards and pre-orders out! Every softcover and ebook kickstarter reward and pre-order has shipped! The responses so far have been thrilling! Coffee people are really finding value in the work and giving us a lot of early praise! Coffee Spanish for Coffee Buyers is a field guide for English-speaking green coffee buyers and Spanish-speaking coffee sellers. This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Focused on the key phrases, technical terms, jargon and slang for the most important coffee terms used at origin in Latin America and giving coffee buyers a start on learning and speaking them as well Continue reading Coffee Spanish for Coffee Buyers – A Field Guide→

Coffee Spanish for Coffee People Book – Kickstarter final week!

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This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying & selling business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Coffee Spanish is our phrase for the unique lingo, jargon, and slang that makes up the lingua franca of coffee in Latin America. It is quite often a combination of Spanish and English and local customs that defies literal translation and vexes communication. This field guide should serve as a key in helping you to open the door to better coffee relationships. The Coffee Spanish For Coffee Buyers Book sets out to clarify the language of coffee. It was birthed in the espresso-addled brain of Andy Newbom as he rode in the back of a pickup truck in Peru on a coffee sourcing trip. Andrew Russo came on board to help bring the idea to fruition and throw his research and writing skills into Continue reading Coffee Spanish for Coffee People Book – Kickstarter final week!→

Hungry People Don’t Stay Hungry For Long

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Hungry people don’t stay hungry for long They get hope from fire and smoke as the wheat grows strong Hungry people don’t stay hungry for long They get hope from fire and smoke as they reach for the dawn That line by Rage Against the Machine in ‘New Millenium Homes’ has long been one of my rallying cries in life. It symbolizes so many things that I hold near and dear to my heart. Idealism, rebellion, grass-roots movements, passion, people coming together, causes and visions bigger than your self alone, resistance and strength and dignity and purpose. In the song it is the undercurrent but very real threat of people who are oppressed, marginalized, disenfranchised and stepped upon rising up, throwing off the shackles and demanding their due bread. Because they are hungry and hunger makes you act when you would rather not. In my mind the people, long oppressed, when they finally see the injustice of the broken system and the hunger and the anger gets strong enough, rise up victoriously, albeit messily and take the power back. They shake off that which has kept them hungry and burdened and they partake of the bread and slake their ravenous Continue reading Hungry People Don’t Stay Hungry For Long→

You Can Never Be Safe.

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You can never be safe

Ben Franklin was right when he said citizens willing to give up freedom for security get—and deserve—neither. Truer words were never spoken. You can NEVER be safe. A large portion of America is currently wallowing in the artfully sold, oft preached circus of fear that is modern America. Tune into any TV, radio, social media, news outlet and you will be urgently reminded of vaguely how much terror is coming against you right now. We are inundated with news flashes, alerts and notices of the levels of terror that are coming to terrorize us terrcoristicly. They loudly insist that there is no shortage of existential threats that are hell-bent on taking away your security.  The evil focused on making you unsafe is impressive and dauntless. As a general rule the threats are kept vague and sensationalist. They explain that its best not to look too deeply into the details of the threat, instead lets focus on the other group that is not keeping you safe enough from the threat. Luckily for you there is always a political party ready to take your trembling hand and promise to provide you with safety, to keep you safe. via GIPHY Bullshit.You can never Continue reading You Can Never Be Safe.→

Data Always Lies

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One of my favorite micro roles in a job over the last few years, was at a San Diego SAS startup that focused on a very technical application of data in a high impact business marketing. Amongst my many, many roles and responsibilities I was able to spend a great deal of time with our Data Scientist. He was a breathtakingly brilliant double PhD brainiac. In my role of Marketing I was excited with the opportunity to have access to a window into the massive amount of data, and better yet a clear and impartial interpretation of the data. We collected a mind-bindingly large amount of data. Crazy amounts of data. As a marketing wonk I was in heaven. We love data. Especially data on our customers actions, wants and needs. Anonymized data is even better for us marketing geeks because it tells us big stories, not tiny stories. It was fascinating to think hard about what our customers wanted to do, what challenges they faced and where they could make improvements and then think “I wonder what the data says?” So with a resident Data Scientist sitting next to me, with access to massive mountains of anonymized data, I Continue reading Data Always Lies→