Strategerical Bombasts From a Coffee & Beer Lifer and Marketing Wonk
I am a tortured soul not a victim of torture at victimizers hands but a soul none the less. I dislike pain and avoid it but not at all costs seldom if any costs if truth be told truth is a hard truth to bear and seldom endured without return reasonableness […]
Read More Tortured SoulIn my absolutely un-humble opinion if you are looking for a marketing person who won’t question the product, the approach, the people and the price, and overall isn’t asking WHY? Then you want a sales person not a marketing person.
Read More Marketings Internal Job is to ask WhyThe June/July issue of Roast magazine has my latest article! Roast_JulyAug17_a2_AllAboutThatPlan
Read More All About That Plan – My latest Roast magazine articleMessaging is Messaging. Even When You Don’t Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this: “But I’m not saying that X is all that matters or that Y isn’t true, I’m just doing Z!” What they […]
Read More Messaging is Messaging.But nevertheless should guide your every purchase decision. Small, Local, Independent. It’s true that none of these three words directly affect the taste and quality of your Craft beer (or Craft Coffee). But they absolutely affect your community, your life, your city and your planet. Large, far away breweries can make fantastically tasty, high quality […]
Read More Three Important Words That Don’t Make Craft Beer Taste Better