Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer

specialty coffee marketing

There is a never-ending debate raging deep within the Specialty Coffee world that is battling over the very foundation of what Specialty Coffee is and it’s place in our world. It is deeply embedded. So deep in fact that few people talk about it on any kind of regular basis. It is a foundational core belief and action structure that builds the warp and weave of the fabric of Specialty Coffee. On one hand there is the glorious dream of slapping a rustic rucksack over your shoulder, hopping on a rickety bush plane and swooping Indianan Jones style into a remote coffee jungle on the side of a volcano. The intrepid explorer arrives with grit and glory, ready to dispense the largess of their Only 88.6+ Coffee Sourcing Program like a benevolent Pope. With eagle-eyed clarity, luck based intuition, scarcely noticed white privilege and a finely-honed, cupping-calibrated-tongue insured for millions, the great Continue reading Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer

In Defense of Friendly Coffee

friendly coffee

I am a YUGE fan of mind-blowing, amazing coffees with flavors that sparkle and dance and explode like pop-rocks on your tongue. I really like unbalanced, extreme flavors in coffee, beer and food. What I LOVE in coffee though is complexity of flavor, perfect balance, nuance, depth and refinement. I lose my mind over coffees that display the rarest of all attributes: a complete circle of flavor that has pleasant attributes from several section of the flavor wheel. Coffees balanced with both extremes in flavor and nuanced in refinement. Those coffees that are deeply sweet, well-balanced, display structured acidity and well-developed mouthfeel. Coffees where no single attribute or flavor dominates the flavor party. Coffees that are open and inviting and extraordinary but remarkably easy to receive. Friendly Coffees I typically despise the phrase “approachable coffees” not because of what they are, instead because of how the phrase too often justifies disingenuous actions. Continue reading In Defense of Friendly Coffee

Gimme Back My Lunch Money!

no such thing as free lunch

The story is drilled deeply into our collective societal conscious. Happy school kid walking to school, backpack on their shoulder, without a care in the world. The sun shines its golden rays and the world is good and right. The gentle jingle of coins tinkles in their pocket with the promise of a delicious hot lunch at school. And then a sun blotting scourge appears, casting a shaft of darkness and fear on the sun child world. A bully gruffly demands it’s pound of flesh from the passing school kid. “Gimme your lunch money kid! Or I’ll pound ya!” Faced with a horrible choice not of his choosing the child has to decided between two evils. To get beat up or to have lunch. Most kids of course, being short-sighted and focused on short-term gain, choose the lesser of two evils. They avoid the pain and suffering of being beat Continue reading Gimme Back My Lunch Money!

Rock Gods Never Die. David Bowie is Forever.

david bowie hair gif

David Bowie isn’t dead. David Bowie is a Rock God. Rock Gods never die. Rock n Roll will never die. David Bowie is alive and rocking still.   David Bowie was one of the most powerful rock and rollers of the last 50 years. He did more in his short time on this planet than is conceivable. Time may change me, but I can’t change time. I am ecstatic and proud that my generation was the generation that honored, loved, supported, revered, idolized, listened too, dressed like, imitated and bought music from someone as crazy, idiosyncratic, insane, awesome, and purely rock and roll as David Bowie. David Bowie was who he was. Some have called him “gender bending” because of the way he challenged every stereotype and the way he dressed. If you think that what he was doing was “gender bending” then you understand nothing at all. He was Continue reading Rock Gods Never Die. David Bowie is Forever.

Customers Don’t Exist

customers don't exist

There is no such thing as Customers. There are ‘your customers’, ‘not your customers’ and ‘possible customers’.  But there is no one customer. There is no single entity with a fixed set of attributes that is “the Customer.” That is a fallacy and a fiction that will frustrate you into oblivion. If you have a quality focused product business such as Craft Coffee, Craft Beer, quality food, Chocolate or the like this is even more true. Specialty Coffee customers are not every human being on the planet. The pedal to the metal pursuit of “The Customer” is a fool’s errand at best. You can no more serve the customer than you can win an earthquake. Because: Customers Don’t Exist Click To Tweet I will prove it. Close your eyes right now. Do it. Close them. Now imagine “The Customer.” Build a picture of them in your mind. Imagine their clothing, Continue reading Customers Don’t Exist