Principles Aren’t Free.

My lovely and talented wife Nanelle Newbom has one of my favorite life truths ever:   It's not a principle until it costs you something. Until then it's just an ideal.   Ouch.   But true.   Principles are easy to spout, and even easier to flout.   Definition of Principle  1a: a comprehensive and [...]

The Coffee Lifers Are Dead

For everything there is a time and a season. For Nanelle and I that season started in 2001. And ends today.   The coffee lifers are dead. We are calling it quits after almost 17 years of living and breathing coffee. We are selling off all of our massive pile of coffee equipment and supplies. [...]

Marketings Internal Job is to ask Why

  In my absolutely un-humble opinion if you are looking for a marketing person who won't question the product, the approach, the people and the price, and overall isn’t asking WHY?   Then you want a sales person not a marketing person.  

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