Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining. Is it you, [...]
Article written for SocialMediatoday.com Email marketing is often misunderstood. Email Marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns from the CFO who thinks we “send free letters” to convincing our mom’s that we aren’t those evil spammers, it seems the [...]
This article appeared on Sprout Social’s Insight blog I had an absolutely wondrous experience with a brand actively engaging on social media & taking that magic offline to my restaurant experience. The team at Puesto and Eric Adler are not only rocking amazing tacos but amazing customer service. Support them and support great local food [...]
The brilliant minds leading the latest “new media” revolution successfully displaced the antiquated, stodgy “old media” dystopia. They swooped in riding their midnight blue Tesla S’s straight down Stanford ave. and into your smart phone. Long live social media! Power to the people! Viva la revolucion!!Click To TweetPowered By CoSchedule Never again will we have [...]
Brilliant, topical, timely and relevant! The team over at Atomic Reach hold a weekly twitter chat called #atomicchat held every week at 6PM (PST)-9PM (EST). Atomic Reach makes a suite of tools that can improve your blogging and content marketing with best practices and actionable advice. Highly recommend them and I use them on my [...]
Vala Afshar is the CMO of Extreme Networks and a blistering vortex of great ideas and brilliant content. Last week he launched a marketing first for a B2B company. They are crowdsourcing their new corporate identity via social media. You can cast your vote here Extreme Networks Vote. their CEO, Charles Berger said this to [...]
Entrepreneurs are lazy. Entrepreneurs are also workaholics. When I see a problem or inefficiency I must solve it. In part because of abhorring wasted effort and wasted time. Primarily because I see opportunity where others see only insurmountable challenges. When snowboarding or mountain biking I focus solely on the path and the destination. Quite literally the [...]
SEO is epic good. SEO is the scourge of the internet. Search Engine Optimization (SEO) has been all the rage for the last 15 years. Back in 1998 I accidentally built the first and only snowboard accessories only online retailer (Snowboardstuff.com) simply because I got so good at SEO that I had too much traffic [...]
Article written for and appeared first on Technorati Growth Hacking Your Email with up to 20% Increases in Opens and Clicks Using “Rocket Science” Growth hacking is hotter than Hansel. Rightly so, as it takes the best parts of consumer mass marketing, omni-channel social media, email best practices, a spicy pinch of guerrilla marketing and [...]
In a recent twitter conversation with @DanSlagan and (Bryan) @Clagett we were discussing some of Twitter’s recent acquisitions and what they might mean going forward. We had a lot of back and forth on the topic over the day. At one point about half way through Bryan said this: @DanSlagen @Brewbom There is possibility .. [...]
