Homepage / Entrepreneurial Tendencies / When Can SEO Finally Die?
Three Important Words That Don’t Make Craft Beer Taste Better Specialty Coffee’s Focus Problem Brand New Layout Coffee Spanish for Coffee Buyers – A Field Guide Coffee Spanish for Coffee People Book – Kickstarter final week! Hungry People Don’t Stay Hungry For Long You Can Never Be Safe. Data Always Lies Fresh Start Toy 11 Seconds of Parasitic Sucking How Do You Know What Customers Want? How Much Is Your Vote Worth? Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing Some Poetry and Prose to Enhance the Soul. What Does The Average American’s Inability To Merge Mean For Society At Large? Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer In Defense of Friendly Coffee Gimme Back My Lunch Money! Rock Gods Never Die. David Bowie is Forever. Customers Don’t Exist Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown Depth. Majesty. Silence so Loud it Roars.  Is Craft Coffee a Bloody Triangle or a Balanced Square? 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience Should You Give The Customer What They Want? Love In The Key of Coffee Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People Every Coffee Has A Home. Yet Not Every Home Has Coffee. Perfect Example of The Roles of Engineering and Marketing 30 By 30, Writing 30 Posts In 30 Days And Liking It Hands Dirty and Knee Deep in the Messy, Risky Act of Creation The All Epic Epicness of Being- Why You Shouldn’t Do What We Did Luck : Were You Born With It Or Was It Mabeline? Can You Hire an Entrepreneur? The Great And Mighty Why The Marketing Pyramid of Radness The Perfect Pitch – Can You Really Get VC Laid In An Elevator? The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H? All You Have To Do Is Think Like An Employee. (So We’re Screwed.) Just Because it’s Valuable Doesn’t Mean It’s Not Spam. Is Marketing Promotion, Product or Purpose? Stuck in the 90’s – San Diego Radio is Stupid The Day I Realized I Was A Writer Should Marketing Be Held To A Higher Standard Than Engineering? Will iBeacons Steal Your Soul or Save Your Life? If Money Is Not the Object, What Is? Impoverished Frugality – The Essence of Not Winning Don’t Growth Hack Me Bro! The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped 8 Stunning Things You May Not Know About My Wife – But After 25 Years of Marriage, I Do Why Bud Light Drinkers Are More Beer Snobs Than I Am Post It and They Will Come. Content Marketing, Writing and Cameron Diaz Twitter Chats FTW – Why You Should Join The Conversation Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone The 4 Essential Social Media Tools That Rock Big Idea Generation Machine – Shower or Sleep? 30 Posts in 30 Days – Writing Like A Whirlwind 304 Of My Favorite Social Media Tools All On One Massive List.ly List SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing Killer Tacos + Social Customer Care = Rock My World A Collective New Media Genius Staggering to Behold Wonderfully Refreshing Use of an Infographic to Drive Engagement Extreme B2B Crowdsourcing & Marketing Done Right Entrepreneurs Are Lazy Workaholics When Can SEO Finally Die? Email Growth Hacks for Successful Marketers Growth Hacking- Reducing Friction < Improving Slide Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013 Art of War- Competitive Intelligence As An Offensive Weapon Sauces and Soups, Is Your Marketing Feeding Your Customers? Why is HR Not Part of Marketing Already? Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters? Hey, Can You Pass the Secret Sauce? The Rise of the Content Machine – You Will Be Assimilated and Like It 4 Takeaways, 50 Hot Cars and 1 Zombie Survival Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. San Diego Craft Beer Week Explodes With Awesomeness Engaged Employees Build Engaged Customers – Technorati Feature 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13 Is Your Facebook Page a Photo Dump Truck? Reality Social Media- The King of Andy’s Glasses Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You Social Media Platforms- Twitter is The Heart & Soul They Named a Lucha Libre Tournament After My Wife Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing The 8 Key Strategy Insights From Social Fresh Social Media Strategy = Achieving Business Objectives #SocialFresh West Finale Day 2- The Brainsplosion of Goodness Social Fresh West Conference Day 1- Social Power Overload Social Fresh Conference = Awesomepants! The Facebook ~ Twitter Autopost Conundrum Social Fresh West 2013- San Diego Give ’em What You Do Best Social Media Voice Branding Tip: We Like Impersonal Pronouns

Entrepreneurial Tendencies, Marketing Strategy

When Can SEO Finally Die?

SEO is epic good.

SEO is the scourge of the internet.

is seo dead

Search Engine Optimization (SEO) has been all the rage for the last 15 years. Back in 1998 I accidentally built the first and only snowboard accessories only online retailer (Snowboardstuff.com) simply because I got so good at SEO that I had too much traffic to my stupid webpage so i decided to sell stuff. (I was making a collapsible snowboarding pole and wanted snowboarders to take my survey.) Back then I could relatively easily get 1000’s of targeted visitors by being really good at being found on search engines. Even then good content was the answer. We sold more snowboard accessories than any other online retailer and many brick and mortar as well.

[box type=”alert” size=”large” style=”rounded” border=”full”]Then marketers found out about SEO. And the internet slowly went to hell.[/box]

Now obviously making your wonderful content/product/service easily found ON search engines so that your potential customers can find it is freaking awesome! Search engines are awesome. They can help you find the most bizarre stuff. They are the core of today’s internet. Although I predict that search engines as they exist today will decline in importance every year from now on as mobile apps, social etc takes its place.

Instead of focusing on being findable and making customers want to find you. They began to focus on being found. They focused on the search engine rather than the customer. is seo dead In Google, Yahoo and Bing’s rush to make sweet algorithms to find cool stuff they also made it really easy (for a while) to game the code. Google kept up a constant battle to, at first, make search better (focus on customers and search results) but now they pretty much just try to keep the effing black hat SEO spammers from F’ing up the internet for the rest of us.

Even Matt Cutt’s freaked out in his blog about this. Matt said this:

If even Google now hates over obsession on SEO can we call it done? Kaput. Over. Dead. Before anyone loses their freaking minds, I am NOT saying that no one should optimize their content/site/product/services/cat videos to easily be found by searchers on search engines. The companies and people who do SEO well do it really, really well. It can work almost magic in getting your brand or content found on search engines. In short it is a very valuable, beneficial series of technical, tactical and strategical tool that goes hand in hand with producing great content, sharing it on social media and bringing your solution to your customer’s notice. I do NOT think that good SEO is dead or that all SEO companies and skills are negative. I use it every single day to help people find good content. I am instead saying the opposite. Instead of optimizing your content for search engines (which have been shown to be statistically irrelevant and extremely stingy in their spending habits)

How about this for a killer SEO formula:

  1. Make great products/services that solve customers problems
  2. Show customers how you solve their problems (improve slide)
  3. Then remove barriers to their purchasing your solution (reduce friction)
  4. Then make sure you do all the needed tactical bits needed to be found by those customers who are looking to solve their problems

I think of this as CEO. Customer Engagement Optimization.

Last time I checked customers outspent search engines on every measurable purchasing metric. Where do you put YOUR focus?

2 Comments

  1. brewbom January 24, 2014 7:30 pm

    is it too much? did I go too far?

  2. Pingback: 3 Tactics, 2 Strategies and 1 Crotchety Contrarian from Integrated Marketing Summit | Technorati

Thoughts and Counter Thoughts?

%d bloggers like this: