30 By 30, Writing 30 Posts In 30 Days And Liking It

Today marks the 30th blog post I have written in the last 30 days. One a day for 30 straight days. I did not miss a day. I even managed to write an odd little ditty the one day I did not get to my computer until 11:30 pm and only had 30 minutes to…… Continue reading 30 By 30, Writing 30 Posts In 30 Days And Liking It

The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse

It is stupid hot in San Diego county right now and half the county is literally on fire. So hot that they closed all the schools. That means me and my daughter are bored at home. Too hot to go outside, tired of being inside we did the logical thing: We went to Target because…… Continue reading The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse

Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

I had a pretty awesome conversation over Twitter today with some wicked smart people about the topic of social media spam. I saw a post by Leo, the CEO of Buffer.   How to Easily Double Your Traffic from Social Media: http://t.co/LovAVFDOwp via @KISSmetricspic.twitter.com/emxpkyN8Q9 — Leo Widrich (@LeoWid) May 12, 2014     Then Adam…… Continue reading Just Because it’s Valuable Doesn’t Mean It’s Not Spam.

The Day I Realized I Was A Writer

I don’t really consider myself a writer. But I write a lot. All signs point to one incontrovertible truth: I am, in fact, a writer. In fact I am a professional writer.  As in I get paid to write. Apparently some people like either what i say or how I say it. That’s good cause…… Continue reading The Day I Realized I Was A Writer

Should Marketing Be Held To A Higher Standard Than Engineering?

Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?