Homepage / Content Marketing / Will iBeacons Steal Your Soul or Save Your Life?
All About That Plan – My latest Roast magazine article Messaging is Messaging. Three Important Words That Don’t Make Craft Beer Taste Better Specialty Coffee’s Focus Problem Brand New Layout Coffee Spanish for Coffee Buyers – A Field Guide Coffee Spanish for Coffee People Book – Kickstarter final week! Hungry People Don’t Stay Hungry For Long You Can Never Be Safe. Data Always Lies Fresh Start Toy 11 Seconds of Parasitic Sucking How Do You Know What Customers Want? How Much Is Your Vote Worth? Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing Some Poetry and Prose to Enhance the Soul. What Does The Average American’s Inability To Merge Mean For Society At Large? Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer In Defense of Friendly Coffee Gimme Back My Lunch Money! Rock Gods Never Die. David Bowie is Forever. Customers Don’t Exist Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown Depth. Majesty. Silence so Loud it Roars.  Is Craft Coffee a Bloody Triangle or a Balanced Square? 12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience Should You Give The Customer What They Want? Love In The Key of Coffee Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People Every Coffee Has A Home. Yet Not Every Home Has Coffee. Perfect Example of The Roles of Engineering and Marketing 30 By 30, Writing 30 Posts In 30 Days And Liking It Hands Dirty and Knee Deep in the Messy, Risky Act of Creation The All Epic Epicness of Being- Why You Shouldn’t Do What We Did Luck : Were You Born With It Or Was It Mabeline? Can You Hire an Entrepreneur? The Great And Mighty Why The Marketing Pyramid of Radness The Perfect Pitch – Can You Really Get VC Laid In An Elevator? The Duplicitous Dichotomy of Divergence and the Brand Zombie Apocalypse Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H? All You Have To Do Is Think Like An Employee. (So We’re Screwed.) Just Because it’s Valuable Doesn’t Mean It’s Not Spam. Is Marketing Promotion, Product or Purpose? Stuck in the 90’s – San Diego Radio is Stupid The Day I Realized I Was A Writer Should Marketing Be Held To A Higher Standard Than Engineering? Will iBeacons Steal Your Soul or Save Your Life? If Money Is Not the Object, What Is? Impoverished Frugality – The Essence of Not Winning Don’t Growth Hack Me Bro! The Dreaded Passive Voice- Why Shame Should Be Felt When Passive Bombs Are Dropped 8 Stunning Things You May Not Know About My Wife – But After 25 Years of Marriage, I Do Why Bud Light Drinkers Are More Beer Snobs Than I Am Post It and They Will Come. Content Marketing, Writing and Cameron Diaz Twitter Chats FTW – Why You Should Join The Conversation Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer Turns Out, When You Go To a Bar or Restaurant You Bring Your SmartPhone The 4 Essential Social Media Tools That Rock Big Idea Generation Machine – Shower or Sleep? 30 Posts in 30 Days – Writing Like A Whirlwind 304 Of My Favorite Social Media Tools All On One Massive List.ly List SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing Killer Tacos + Social Customer Care = Rock My World A Collective New Media Genius Staggering to Behold Wonderfully Refreshing Use of an Infographic to Drive Engagement Extreme B2B Crowdsourcing & Marketing Done Right Entrepreneurs Are Lazy Workaholics When Can SEO Finally Die? Email Growth Hacks for Successful Marketers Growth Hacking- Reducing Friction < Improving Slide Freshie Fresherton – Social Fresh Top 43 Career Moves of 2013 Art of War- Competitive Intelligence As An Offensive Weapon Sauces and Soups, Is Your Marketing Feeding Your Customers? Why is HR Not Part of Marketing Already? Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters? Hey, Can You Pass the Secret Sauce? The Rise of the Content Machine – You Will Be Assimilated and Like It 4 Takeaways, 50 Hot Cars and 1 Zombie Survival Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service Welcome to the Mobile Revolution. The Battle is Over, Mobile Won. San Diego Craft Beer Week Explodes With Awesomeness Engaged Employees Build Engaged Customers – Technorati Feature 5 Key Takeaways from the Lifecycle Messaging Conference #LCMC13 Is Your Facebook Page a Photo Dump Truck? Reality Social Media- The King of Andy’s Glasses Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You Social Media Platforms- Twitter is The Heart & Soul They Named a Lucha Libre Tournament After My Wife Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing The 8 Key Strategy Insights From Social Fresh Social Media Strategy = Achieving Business Objectives #SocialFresh West Finale Day 2- The Brainsplosion of Goodness Social Fresh West Conference Day 1- Social Power Overload Social Fresh Conference = Awesomepants! The Facebook ~ Twitter Autopost Conundrum Social Fresh West 2013- San Diego Give ’em What You Do Best Social Media Voice Branding Tip: We Like Impersonal Pronouns

Content Marketing, Entrepreneurial Tendencies, Marketing Strategy

Will iBeacons Steal Your Soul or Save Your Life?

iBeacons are awesome.

iBeacon is the Apple Trademark for an indoor positioning system that Apple calls “a new class of low-powered, low-cost transmitters that can notify nearby iOS 7 devices of their presence.” They can also be used by the Android operating system (limited to central-only). The technology enables an iOS device or other hardware to send push notifications to iOS devices in close proximity. It’s freaking brilliant. Many companies like one of my favorites Estimote are making great strides in delivering on the promise of iBeacons.

ibeacons are rad estimote

Even though they are brilliant, cool and extremely useful there is still some fear and concern about how they will be sued and what the benefits are to the average consumer. Thoughts of “big Brother” spying on us as we traipse around our increasingly mobile device reliant lives strike worry into our hearts. What if they spy on me? What if they know where I am and use that against me?

Too late, they already know all that and far more. The battle is over, mobile won.

Most of us already carry our smart phone everywhere we go. It is literally the first thing we touch in the morning (54% of Americans touch their Smartphone before touching their spouse) and the last thing we snuggle at night. It is an incredibly useful tool. If you make a bad decision when shopping you are simply lazy. We all carry a supercomputer in our pocket that can give you all the information you need to make most any purchase decision.

IBeacons is a very simple technology that enables a wonderful array of new location specific features that can be made available to anyone with a smart phone. GPS is supremely useful when you are outdoors.

Not to belabor the obvious but us smartphone-toting humans spend most of our time indoors.

ibeacons apple estimote

That’s where iBeacons comes in. Think of it like indoor micro focused GPS. There are hundreds of cool ideas to make it rock and help make our lives a little easier (and of course marketers jobs easier too) but whats fascinating is the push and pull on each side of the argument about whether technology like this will steal your soul or save your life. Oh how we love our line in the sand ultimatums with any new technology.

I for one am a HUGE fan of iBeacons and the awesomeness that they have the potential to deliver. Using them is fully optional and you will not be bombarded by marketing messages. You have to opt-in to each one. But the benefits will be huge and the market will drive a massive amount of change and goodness. And apparently I’m not the only one who think this as New research shows that 45% of mobile consumers are willing to receive retailer messages via beacon technology.

So what do you think? Are iBeacons the next great nirvana in mobile, social and local or a sure sign that the aliens have landed and Big Brother is watching our every move?

 

 

 

2 Comments

  1. Wojtek Borowicz May 9, 2014 8:31 am

    Hi Andy,

    This is Wojtek Borowicz, a community evangelist at Estimote.

    Glad to see that you like us and the idea behind iBeacon! And it’s good that you’ve mentioned privacy. It’s super important issue and has to be emphasized. Both Beacon vendors and people building apps and services based on that technology have to keep it mind, especially now, when it’s such a hot topic 🙂

    Cheers.

    • Andy Newbom May 9, 2014 2:50 pm

      I agree Wojtek, Love what you guys are doing and am convinced that the privacy/security issues will be solved well.

Thoughts and Counter Thoughts?

%d bloggers like this: