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The Great Strategery

Strategerical Bombasts From a Former Coffee Lifer and Marketing Wonk

June 16, 2017

All About That Plan – My latest Roast magazine article

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specialty coffee customer
May 30, 2017

Messaging is Messaging.

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small local craft beer
April 13, 2017

Three Important Words That Don’t Make Craft Beer Taste Better

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specialty coffee focus problem
April 12, 2017April 25, 2017

Specialty Coffee’s Focus Problem

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April 4, 2017April 4, 2017

Brand New Layout

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The Great Strategery

Misanthropic reflections from an international man of mystery. A marketing wonk, Coffee Lifer, Craft Beer Viking and pontificator with impassioned bombasts on Great Coffee, Craft Beer, marketing wonkery and story telling.

I am the Author of the Coffee Spanish for Coffee Buyers Field Guide Book. & the Maltazer at Craft Malt Radio

I often write columns for Daily Coffee News , Roast Magazine, Barista Magazine and Content Marketing Institute

I have freakishly strong opinions.

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