Fresh Start Toy

fresh start toy

I am not known to rock a microphone. But I am known to make decisions that I own. I seldom shy from massive decisions, radical turns or harrowing leaps. I relish them. Maybe it’s my version of being an adrenaline junky. My life has been relatively constant change. When I was a teenager my best pal Keith Teleki and I made a thing that makes absolutely no sense to those who don’t know he and I, but has the ring of great truth to those who do. We had a habit of fanatically attempting to outdo, often with frightful results, each others “gifts” to each other. One year for one of our birthdays, or Bastille day or Boxing day, one of us made a thing known simply as the Fresh Start Toy. It was quickly enhanced and enshrined by the Fresh Start Die. In describing it, no matter my finest with words and colorful descriptors, you will find yourself scratching your head and wondering what the hell am i talking about and why the hell would someone make such a thing. And you would be partially right. The partial right of the uninitiated and staid. It was, nevertheless created . And Continue reading Fresh Start Toy

11 Seconds of Parasitic Sucking

The average share stock is held for a total of 11 seconds. Don’t worry, I’ll wait while you read that again. For me I had to reread it several times before I could even let it sink in. When it did, I felt my soul crack asunder. Not, sadly, because I did not expect it. In fact far worse I did expect it, I just had no idea how bad the numbers really were. Now I am the first one to argue that data always lies, but these numbers are pretty simple and their truth is so crystal clear that it doesn’t take a data scientist to interpret them. (luckily for me) And the parasitic sucking is getting ever more hyper efficient. Way back in 2012 the average share of stock in these United States of America was held for a grand total of 22 seconds. (Apparently they had a LOT more time to waste four years ago when they only had 85% of the global wealth) Michael Hudson, a former Wall Street economist at Chase Manhattan Bank who also helped establish the world’s first sovereign debt fund recently said: “Take any stock in the United States. The average time Continue reading 11 Seconds of Parasitic Sucking

How Do You Know What Customers Want?

HOW DO YOU KNOW WHAT CUSTOMERS WANT

I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that I would ponder the as good as existential question: How Do You Know What Customers Want? I mean it literally. How do you know what customers want? When those poor, mistaken souls weakly blather that you simply must give customers what they want, how do they determine what it is precisely that customers want? Clearly they don’t ask them, at least not all of them. Here are some ways I could think of to find out what customers want in order to give it to them. (and presumably become a billionaire) Ask each and every one of them personally and studiously record the answers and then data crunch to your heart’s content Do a mass survey and ask them all at once (or smart marketing: in carefully sliced segments) Do scientific product/market trials and use data to analyze which products/services you sell appease to the most Continue reading How Do You Know What Customers Want?

How Much Is Your Vote Worth?

vote with your dollars

It’s a completely unreasonable question to ask. There are two decidedly opposing camps in the diatribacious debate. Camp Zero holds that in any contest or competition with competing sides that your vote has only the net weight of the winning side. And that conversely any vote cast for the losing side has a negative affect not only on your own personal vote, but on the whole of the vote population. Camp Hero holds that regardless of contesting or competing or convulsing your vote has a double power regardless of which side you vote on. And that not only does your vote count for what you voted for irregardless of which side actually wins the vote, but it also counts double because you voted for what you want and made a statement. So how much is your vote worth? Does your single, solitary vote get drowned in the miasma of millions of votes? Does your vote exist on a singular plane, shining in transcendent glory? Does your vote even count if you voted for the losing side? Or does your vote count because you voted it? Does your vote count more when it’s voted in order to make sure one side Continue reading How Much Is Your Vote Worth?

Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing

marketing writing

I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days challenge to myself. A short version of last years fabulously successful 30 posts in 30 days challenge, which resulted in my actually writing a total of 45 articles in that period, five paid and ten published in other publications. I m not attempting that level of prowess this go ’round. But even though I write a lot for my job, it is still really hard to actually write. I truly love writing. I literally enjoy the process and the machinations of opening the floodgates of my addled mind and corralling the flow into as much sense as I can. Words and stories. Both have appeal to me for differing reasons. My daughter says I am a talker and a “converstioner”. I have been known to engage in periodic conversations on subject varied and sundry. Before the slip-sliddery-suck of regression wraps its moist tentacles around my intended mental direction, Continue reading Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing