In my absolutely un-humble opinion if you are looking for a marketing person who won't question the product, the approach, the people and the price, and overall isn’t asking WHY? Then you want a sales person not a marketing person.
All About That Plan – My latest Roast magazine article
The June/July issue of Roast magazine has my latest article! Roast_JulyAug17_a2_AllAboutThatPlan
Messaging is Messaging.
Messaging is Messaging. Even When You Don't Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this: "But I'm not saying that X is all that matters or that Y isn't true, I'm just doing Z!" What they [...]
Three Important Words That Don’t Make Craft Beer Taste Better
But nevertheless should guide your every purchase decision. Small, Local, Independent. It's true that none of these three words directly affect the taste and quality of your Craft beer (or Craft Coffee). But they absolutely affect your community, your life, your city and your planet. Large, far away breweries can make fantastically tasty, high quality [...]
Specialty Coffee’s Focus Problem
Specialty Coffee is awesome. I am a Coffee Lifer and no matter what I do coffee will always be in my blood. What I love the most about Specialty Coffee is the people. Well actually what I love the most is Coffee People. Not just people who drink coffee, Coffee people who have dedicated their [...]