The Great Strategery

The Great Strategery

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  • Three Important Words That Don’t Make Craft Beer Taste Better

    Three Important Words That Don’t Make Craft Beer Taste Better

    But nevertheless should guide your every purchase decision. Small, Local, Independent. It’s true that none of these three words directly affect the taste and quality of your Craft beer (or Craft Coffee). But they absolutely affect your community, your life, your city and your planet. Large, far away breweries can make fantastically tasty, high quality […]

    April 13, 2017
  • Specialty Coffee’s Focus Problem

    Specialty Coffee’s Focus Problem

    Specialty Coffee is awesome. I am a Coffee Lifer and no matter what I do coffee will always be in my blood. What I love the most about Specialty Coffee is the people. Well actually what I love the most is Coffee People. Not just people who drink coffee, Coffee people who have dedicated their […]

    April 12, 2017
  • Brand New Layout

    Brand New Layout

    Spring is sprung and the time for freshness is upon us! SO I decided to spring a brand new layout and theme on the blog. Plus to celebrate I will be writing more here. Writing more about Craft Coffee, Craft Beer, Marketing, Messaging and more. I have been writing a lot lately! I have two […]

    April 4, 2017
  • Coffee Spanish for Coffee Buyers – A Field Guide

    Coffee Spanish for Coffee Buyers – A Field Guide

    Coffee Spanish for Coffee Buyers is Everywhere! In the short time from August 2nd when the first softcover books landed at the publishers warehouse we have been pushing hard to get all the Kickstarter rewards and pre-orders out! Every softcover and ebook kickstarter reward and pre-order has shipped! The responses so far have been thrilling! […]

    August 12, 2016
  • Coffee Spanish for Coffee People Book – Kickstarter final week!

    Coffee Spanish for Coffee People Book – Kickstarter final week!

    This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green […]

    May 31, 2016
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