Is Craft Coffee a Bloody Triangle or a Balanced Square?

Specialty Coffee is a Journey. A long, arduous journey of seeming contradictions, nonsensical actions and a keen focus on the triple bottom line. This is not a Specialty Coffee only value by any stretch, but it is intrinsically interwoven into the very fabric of what Specialty Coffee means. When we are asked to define Specialty [...]

12 Tiny Steps To Make Your Daily Coffee a More Eco-Friendly Experience

Coffee is a crazy thing. It travels from the other side of the world through dozens and dozens of caring hands before landing in your yours. It is also a potentially environment crushing behemoth if you don't think through your actions when you finally get to brew the nectar of life. I found this pretty [...]

Should You Give The Customer What They Want?

There are two paths you can choose in a Specialty Coffee company (and basically any quality focused food/drink company) Give the customer what they think they want. Give the customer what you do best. My mantra my whole life has been to: Never give the customer what they want. Only give them what you do [...]

Love In The Key of Coffee

A few weeks ago I waxed poetic about the amazing, world-changing people we were fortunate enough to work with at Barefoot Coffee. I had just returned from a trip to the Bay Area (te extra├▒o!) and realized it was the 11th anniversary of the founding of Barefoot Coffee. I cried a lot, mostly with joy; [...]

Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People

On today's date 11 years ago in 2003 Nanelle and I gave birth to Barefoot Coffee Roasters. We had no business plan, no money, no idea what we were doing, and no experience. What we did have was absolutely insane passion, a mission to make great coffee and thick, thick skin and big hearts. We [...]

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