Perfect Example of The Roles of Engineering and Marketing

solar freaking roadways

On April 21st, 2014 (the day before i started my 30 blog posts in 30 days challenge) some super engineers from Idaho Scott and Julie Brusaw launched an Indiegogo crowdfunding campaign after they invented one of the most kick ass things I have ever seen. Solar Freaking Roadways!!!!   Yes, solar freaking roadways, parking lots, sidewalks, playgrounds and more. Here is the info from them: Solar Roadways is a modular paving system of solar panels that can withstand the heaviest of trucks (250,000 pounds). These Solar Road Panels can be installed on roads, parking lots, driveways, sidewalks, bike paths, playgrounds… literally any surface under the sun. They pay for themselves primarily through the generation of electricity, which can power homes and businesses connected via driveways and parking lots. A nationwide system could produce more clean renewable energy than a country uses as a whole ( They have many other features as well, including: heating elements to stay snow/ice-free, LEDs to make road lines and signage, and attached Cable Corridor to store and treat storm water and provide a “home” for power and data cables. EVs will be able to charge with energy from the sun (instead of fossil fuels) from parking Continue reading Perfect Example of The Roles of Engineering and Marketing

Is Marketing Promotion, Product or Purpose?


I am a marketing geek. (And a coffee and beer geek) That means I get in a lot of philosophical discussions about marketing. I get into lively conversations with fellow marketing wonks about the details and the strategy of marketing. But I also tend to be an evangelist so I seldom shy away from hard discussions/arguments about marketing with those poor, unfortunate souls who are outside the marketing mothership. Just floating in the utterly dark void that is life outside of marketing. This week I posted my article about whether marketing should be held to a higher standard than engineering. I have a wide range of friends and acquaintances across social media. Although I tend to gravitate towards fellow misfits and outcasts. Not everyone in my circle of social is in marketing. (weird right?) When I posted the article above I wrote a lead-in to it that essential said that marketing is business and business is marketing. This idea ruffled the feathers of many people and made them quite agitated. The retorts landed squarely in two seemingly opposing camps as regards to business: Marketing is the beginning and end of business Production and/or engineering are the purpose of business The Continue reading Is Marketing Promotion, Product or Purpose?