Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

The traditional refrain of ‘you had to be there’ is thrown out quite often to impart the idea that ‘being there’ is essential to get the true impact of the story. Subtle nuance, implied head nods, semi-masked grimaces, political blow-back. it was all there for the naked eye to see and contemplate. Often what is […]

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