Social Media Voice Branding Tip: We Like Impersonal Pronouns

socialmedia brand voice
social media brand voice
For Branding, not all pronouns are created equal.

~~ In all the rush to ‘humanize’ and give ‘personality’ to your brand’s voice on Social Media to build brand engagement it is oh so easy to slip into the comfortable first person voice.

But quite often us, your customers want to hear from the BRAND, NOT you.

Think hard before using the 1st person voice in your Facebook and Twitter posts; We really like impersonal pronouns.

By Andy Newbom

My name is Andy Newbom. At this time there are less than 10 Newboms in the world. Not sure if thats good or bad.