Coffee Spanish for Coffee People Book – Kickstarter final week!

This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying & selling business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Coffee Spanish is our phrase for the unique lingo, jargon, and slang that makes up the lingua franca of coffee in Latin America. It is quite often a combination of Spanish and English and local customs that defies literal translation and vexes communication. This field guide should serve as a key in helping you to open the door to better coffee relationships. The Coffee Spanish For Coffee Buyers Book sets out to clarify the language of coffee. It was birthed in the espresso-addled brain of Andy Newbom as he rode in the back of a pickup truck in Peru on a coffee sourcing trip. Andrew Russo came on board to help bring the idea to fruition and throw his research and writing skills into Continue reading Coffee Spanish for Coffee People Book – Kickstarter final week!

Data Always Lies

One of my favorite micro roles in a job over the last few years, was at a San Diego SAS startup that focused on a very technical application of data in a high impact business marketing. Amongst my many, many roles and responsibilities I was able to spend a great deal of time with our Data Scientist. He was a breathtakingly brilliant double PhD brainiac. In my role of Marketing I was excited with the opportunity to have access to a window into the massive amount of data, and better yet a clear and impartial interpretation of the data. We collected a mind-bindingly large amount of data. Crazy amounts of data. As a marketing wonk I was in heaven. We love data. Especially data on our customers actions, wants and needs. Anonymized data is even better for us marketing geeks because it tells us big stories, not tiny stories. It was fascinating to think hard about what our customers wanted to do, what challenges they faced and where they could make improvements and then think “I wonder what the data says?” So with a resident Data Scientist sitting next to me, with access to massive mountains of anonymized data, I Continue reading Data Always Lies

How Do You Know What Customers Want?

HOW DO YOU KNOW WHAT CUSTOMERS WANT

I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that I would ponder the as good as existential question: How Do You Know What Customers Want? I mean it literally. How do you know what customers want? When those poor, mistaken souls weakly blather that you simply must give customers what they want, how do they determine what it is precisely that customers want? Clearly they don’t ask them, at least not all of them. Here are some ways I could think of to find out what customers want in order to give it to them. (and presumably become a billionaire) Ask each and every one of them personally and studiously record the answers and then data crunch to your heart’s content Do a mass survey and ask them all at once (or smart marketing: in carefully sliced segments) Do scientific product/market trials and use data to analyze which products/services you sell appease to the most Continue reading How Do You Know What Customers Want?

Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing

marketing writing

I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days challenge to myself. A short version of last years fabulously successful 30 posts in 30 days challenge, which resulted in my actually writing a total of 45 articles in that period, five paid and ten published in other publications. I m not attempting that level of prowess this go ’round. But even though I write a lot for my job, it is still really hard to actually write. I truly love writing. I literally enjoy the process and the machinations of opening the floodgates of my addled mind and corralling the flow into as much sense as I can. Words and stories. Both have appeal to me for differing reasons. My daughter says I am a talker and a “converstioner”. I have been known to engage in periodic conversations on subject varied and sundry. Before the slip-sliddery-suck of regression wraps its moist tentacles around my intended mental direction, Continue reading Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing

Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People

On today’s date 11 years ago in 2003 Nanelle and I gave birth to Barefoot Coffee Roasters. We had no business plan, no money, no idea what we were doing, and no experience. What we did have was absolutely insane passion, a mission to make great coffee and thick, thick skin and big hearts. We are proud and humbled by the experience. By far our greatest love, pride and joy was the amazing team of misfits, punks, lunatics and dreamers that we called family and other people called “those damn coffee hippies”. Our team of diamonds made all the hell, blood, tears, drama, stress and pain worth it ten times over. If we had to do it over again without all of our glorious people we would never even think about it. But if for even a short time we got the joy of working side by side with our entire team of wonderful coffee professionals we would do it five times over with gladness. We may not have had any idea what we were getting ourselves into when we paid the back rent on the failed coffee shop but that was probably a good thing in disguise. We walked Continue reading Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People