In my absolutely un-humble opinion if you are looking for a marketing person who won’t question the product, the approach, the people and the price, and overall isn’t asking WHY? Then you want a sales person not a marketing person.Read More Marketings Internal Job is to ask Why
Messaging is Messaging. Even When You Don’t Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this: “But I’m not saying that X is all that matters or that Y isn’t true, I’m just doing Z!” What they […]Read More Messaging is Messaging.
But nevertheless should guide your every purchase decision. Small, Local, Independent. It’s true that none of these three words directly affect the taste and quality of your Craft beer (or Craft Coffee). But they absolutely affect your community, your life, your city and your planet. Large, far away breweries can make fantastically tasty, high quality […]Read More Three Important Words That Don’t Make Craft Beer Taste Better
Spring is sprung and the time for freshness is upon us! SO I decided to spring a brand new layout and theme on the blog. Plus to celebrate I will be writing more here. Writing more about Craft Coffee, Craft Beer, Marketing, Messaging and more. I have been writing a lot lately! I have two […]Read More Brand New Layout
This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green […]Read More Coffee Spanish for Coffee People Book – Kickstarter final week!