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Brand New Layout
Spring is sprung and the time for freshness is upon us! SO I decided to spring a brand new layout and theme on the blog. Plus to celebrate I will be writing more here. Writing more about Craft Coffee, Craft Beer, Marketing, Messaging and more. I have been writing a lot lately! I have two […]
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Data Always Lies
One of my favorite micro roles in a job over the last few years, was at a San Diego SAS startup that focused on a very technical application of data in a high impact business marketing. Amongst my many, many roles and responsibilities I was able to spend a great deal of time with our […]
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How Do You Know What Customers Want?
I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that […]
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Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing
I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days […]