Content marketing is hotter than Cameron Diaz.
Wait, no one is hotter than Cameron Diaz.
So Content Marketing is hotter than Hansel. And if some content is good is more content better? In other words if you post will they come? If you write it will people see it and read it and share it? Is more content a good content marketing strategy?
In my case, yes.
At least some people will. I am on day 7 of my 30 posts in 30 days personal challenge. I have written a blog post every day for 7 days. (technically 8 days but I started 7 days ago officially) I have also written a few other articles for other sites in that timeframe. I did not start this challenge to grow traffic to my site. I did it to grow my writing skills, improve my allegories, metaphors and story telling ability. I am doing it for purely selfish reasons of writing more to make myself a better writer. It’s not you, it’s me.
A funny thing happened on the way to the self improvement barn: apparently some people like what I am writing/saying/pontificating. Not millions mind you, but enough. Since I started this challenge (literally the day i started it) my overall site visitors are up pretty dramatically.
Site Visits Up 392%
Now before you start a gas-pump celebration dance to “I’m so excited!” remember that stats are deceiving. Especially growth stats. To put it in real numbers average daily site visitors went from 14 the weeks before I started the blog challenge and went up to avg. of 55 the week of the challenge. Although they are growing pretty solid still, day over day. It’s small scale and certainly not any clever growth hacking awesomeness, but its not too bad for a small blog.
So what is my point? My oft belabored point is that one of the hardest parts of content marketing is creating content. I fully subscribe to the Joe Pulizi Epic Content Marketing School and believe that the goal of most content is to be epic and awe inspiring. However it is so easy to NOT produce anything while waiting for that one epic piece to fall down from the sky like manna. I beg you not to produce drivel and dross just to produce something, but the more you write, the better you write. And the more you post, potentially the more they come.
I write best when I simply have something I feel is important enough to tell someone about or I am solving a problem. I love solving problems. I literally live to solve big, crazy, complex problems. So I throw this out there to you: are you writing as much as you can? Are you practicing your craft? Are you working towards more and more epicosity?