One of my favorite micro roles in a job over the last few years, was at a San Diego SAS startup that focused on a very technical application of data in a high impact business marketing. Amongst my many, many roles and responsibilities I was able to spend a great deal of time with our […]Read more
How Do You Know What Customers Want?
I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that […]Read more
Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing
I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days […]Read more
I am a YUGE fan of mind-blowing, amazing coffees with flavors that sparkle and dance and explode like pop-rocks on your tongue. I really like unbalanced, extreme flavors in coffee, beer and food. What I LOVE in coffee though is complexity of flavor, perfect balance, nuance, depth and refinement. I lose my mind over coffees […]Read more
Perfect Example of The Roles of Engineering and Marketing
On April 21st, 2014 (the day before i started my 30 blog posts in 30 days challenge) some super engineers from Idaho Scott and Julie Brusaw launched an Indiegogo crowdfunding campaign after they invented one of the most kick ass things I have ever seen. Solar Freaking Roadways!!!! Yes, solar freaking roadways, parking lots, […]Read more