I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that…… Continue reading How Do You Know What Customers Want?
Not every marketing job is created equally. Sometimes you get the glorious top of the pyramid in marketing land where you have a brilliant story just waiting to be told, backed by a fantastically great product that everyone wants. Other times you are on the bottom of the slag heap. You have no story or…… Continue reading The Marketing Pyramid of Radness
Growth hacking is awesome. Long live growth hacking. But don’t growth hack me man! And don’t scrape, mine or harvest me either. I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But as anything that…… Continue reading Don’t Growth Hack Me Bro!
Brilliant, topical, timely and relevant! The team over at Atomic Reach hold a weekly twitter chat called #atomicchat held every week at 6PM (PST)-9PM (EST). Atomic Reach makes a suite of tools that can improve your blogging and content marketing with best practices and actionable advice. Highly recommend them and I use them on my…… Continue reading Wonderfully Refreshing Use of an Infographic to Drive Engagement
Focus is exceptionally powerful. Lasers are focused. Disco Balls are not. And although both can make the party a whole lot more fun, only one of the can accomplish real world objectives. Look at your company’s website and marketing materials. What do you see? What do they say you do? Can you sum up your…… Continue reading Laser or Discoball: Can You Sum Up What Your Company Does in 140 Characters?