This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying & selling business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Coffee Spanish is our phrase for the unique lingo, jargon, and slang that makes up the lingua franca of coffee in Latin America. It is quite often a combination of Spanish and English and local customs that defies literal translation and vexes communication. This field guide should serve as a key in helping you to open the door to better coffee relationships. The Coffee Spanish For Coffee Buyers Book sets out to clarify the language of coffee. It was birthed in the espresso-addled brain of Andy Newbom as he rode in the back of a pickup truck in Peru on a coffee sourcing trip. Andrew Russo came on board to help bring the idea to fruition and throw his research and writing skills into Continue reading Coffee Spanish for Coffee People Book – Kickstarter final week!
There is a never-ending debate raging deep within the Specialty Coffee world that is battling over the very foundation of what Specialty Coffee is and it’s place in our world. It is deeply embedded. So deep in fact that few people talk about it on any kind of regular basis. It is a foundational core belief and action structure that builds the warp and weave of the fabric of Specialty Coffee. On one hand there is the glorious dream of slapping a rustic rucksack over your shoulder, hopping on a rickety bush plane and swooping Indianan Jones style into a remote coffee jungle on the side of a volcano. The intrepid explorer arrives with grit and glory, ready to dispense the largess of their Only 88.6+ Coffee Sourcing Program like a benevolent Pope. With eagle-eyed clarity, luck based intuition, scarcely noticed white privilege and a finely-honed, cupping-calibrated-tongue insured for millions, the great mythical coffee hunter crashes like a fierce wave on the distant shore of coffee mediocrity. Crushing common coffee and coffee commoners like a 10 ton Moby Dick hell-bent on intimidation. The Great and mighty Mythical Coffee Hunter swashbuckles, crusades and swoops, scoring the golden unicorn coffees of which legend tells. Continue reading Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer
I am a YUGE fan of mind-blowing, amazing coffees with flavors that sparkle and dance and explode like pop-rocks on your tongue. I really like unbalanced, extreme flavors in coffee, beer and food. What I LOVE in coffee though is complexity of flavor, perfect balance, nuance, depth and refinement. I lose my mind over coffees that display the rarest of all attributes: a complete circle of flavor that has pleasant attributes from several section of the flavor wheel. Coffees balanced with both extremes in flavor and nuanced in refinement. Those coffees that are deeply sweet, well-balanced, display structured acidity and well-developed mouthfeel. Coffees where no single attribute or flavor dominates the flavor party. Coffees that are open and inviting and extraordinary but remarkably easy to receive. Friendly Coffees I typically despise the phrase “approachable coffees” not because of what they are, instead because of how the phrase too often justifies disingenuous actions. I am talking about coffees that are not approachable because they are dumbed down by an overly dark roast, bought because they have no flavor and are super cheap or brewed intentionally weak to remove flavor. I am talking about the opposite. To me Friendly Coffees are coffees that are Continue reading In Defense of Friendly Coffee
Today the Specialty coffee world is afire with the news about one of our own idols Stumptown Coffee being sold (again), this time to Peet’s Coffee. The reactions range from FU$KI%G SELLOUTS! to HELL YEAH CONGRATS! I’m firmly in the congratulations camp. The people at Stumptown have operated at the highest level of awesomeness for 15 years. That’s 131,400 hours of passion, pressure, stress, focus, grueling work, details, execution, and blood. I doubt if most people reacting negatively to the news could have made it even half as many hours. Let alone accomplish even a small portion of what they accomplished. I am immensely proud of what they have accomplished and freakishly excited for what they will accomplish in the future. Stumptown has always been one of my role models. I have aways admired their coffee, their quality, their passion and the fucking brilliance of everything they did. Their coffee has always rocked. Their people have always rocked as well. What more can you ask for? And Peet’s Coffee, although stumbling for a while seems to be regaining some of their mojo. Together Peets and Stumptown could have a pretty substantial positive impact on the coffee market. If their parent Continue reading Stumptown Coffee Plus Peet’s Coffee – Welcome To Peetstown
Specialty Coffee is a Journey. A long, arduous journey of seeming contradictions, nonsensical actions and a keen focus on the triple bottom line. This is not a Specialty Coffee only value by any stretch, but it is intrinsically interwoven into the very fabric of what Specialty Coffee means. When we are asked to define Specialty Coffee or Craft Coffee we invariably espouse the benefits of each of the three pillars of profit. Some focus primarily on two of the three, some strive to balance the three, but the vast majority of us societal misfits stick doggedly by our conviction that not only CAN we achieve a balanced triple bottom line but that we SHOULD achieve it. That it is in fact the very purpose of what we believe the business of coffee is based on. In my view the three pillars of Craft Coffee are a balanced focus on: Delicious, quality coffee Honoring craftspeople Getting more people to support both In my view the three pillars of the BUSINESS of Craft Coffee are: People Empowerment Ecological Benefit Financial Profit Put in more marketing style alteration I decided on these: People Planet Profit Done correctly, these three are mutually supportive, triply Continue reading Is Craft Coffee a Bloody Triangle or a Balanced Square?