Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

andy newbom

The traditional refrain of ‘you had to be there’ is thrown out quite often to impart the idea that ‘being there’ is essential to get the true impact of the story. Subtle nuance, implied head nods, semi-masked grimaces, political blow-back. it was all there for the naked eye to see and contemplate. Often what is not said is the true heart of communication in most companies. And that is an epic fail. Communication is communicating. Getting something across clearly, cleanly and understood. com·mu·ni·ca·tion [kuh-myoo-ni-key-shuh 1. the act or process of communicating; fact of being communicated. 2. the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs. 3. something imparted, interchanged, or transmitted.   There are a lot of business people who believe that most communication happens in unspoken forms, body language etc. And that to really get those one needs to be sitting across from the person in the interminable meeting while little to nothing gets solved.  Meetings can absolutely rock. Meetings can also absolutely suck your soul.   Typically in a job/consulting/work situation you can either: Be in the office all day Or work remotely (partial or fully remote) Regarding actual day-to-day work location there are typically two camps in business: You must be in your desk all day You can do your work from wherever The 3rd is my goal: no need to actually Continue reading Non Veni, Et Vidi, Vici – The Not Being There of the Modern Marketer

The 4 Essential Social Media Tools That Rock


I am a social butterfly. I flit, I fly, I flutter. I also use tools. (Is that the definition of metrosexual?) And if there is one thing that my years as a chef, barista, coffee roaster and beer brewer taught me: The right tool is essential. Be it a professional, sharpenable chefs knife, the perfect tamper, or a digital hydrometer the better the tool the better the result. Tools do not make you a pro, but pros are better with better tools. Having a kick butt 9″ ceramic Wusthof does not make your dish Iron Chef worthy, nor your shallots minced perfectly evenly like little diamonds of deliciousness without the skill and talent to use it well. But it sure helps. Having a stainless 58.1mm Reg Barber concave Bubinga does not make your espresso extract in perfect glorious technicolor unless you also have the training and skill to get all the variables right and use it correctly. I am not a photographer. No matter how expensive my camera is I just am not a pro photographer. I tested this hypothesis with my friend Jeff Taylor of PT’s Coffee. He is a former photo journalist and he has not lost his Continue reading The 4 Essential Social Media Tools That Rock

304 Of My Favorite Social Media Tools All On One Massive List

my favorite social media tools list

A while back I started a list on my friend Nick Kellet’s startup If you have not used get over there and check it out and start making shareable, embeddable lists of awesomeness. I made a list of my favorite Social Media Tools and made it public and editable. I then forgot about it as I had not completed it. I just checked back on it while I was working on some new lists for another article. And oh MAN! Apparently has awesome SEO and engagement. What started as my initial list of about 20 tools has no blossomed into over 304 tools added to the list. Pretty intriguing example of unsolicited crowd sourcing. Now let’s actually put this list to use! Go through and vote up your favorite tools, add it if you don’t see it and let’s make some lists! Here is the list [listly id=”CBt” layout=”full”]

Social Media Platforms- Twitter is The Heart & Soul

twitter official logo and icon

[quote style=”boxed”]Twitter is where the real conversations take place.[/quote] For me Twitter is the heart and soul of all of my social media activities. It is where most of my connections and information comes from and is sent to. When I post a photo to Instagram I use twitter hashtags and post it to Twitter as well. Same for Tumblr and sometimes even LinkedIn. For me Twitter is where my business and professional life live although they are definitely intersected by my two other passions: Craft Beer and Specialty Coffee. To me Twitter is primarily about business. (although for sure LinkedIn is ALL business and professional but thats the next post) I am NOT attempting to explain or define Twitter to you if you don’t know what it is or how to use it read those links. I am explaining how I see and use Twitter. Twitter has risen to become one of the most talked about, integrated, relied upon and fascinating social media platforms. Far more than some other Social Media networks Twitter brings together a more wide ranging conversation amongst both close knit and widely dispersed networks of people.  It’s partially the use of hashtags and the immediacy Continue reading Social Media Platforms- Twitter is The Heart & Soul