Today and tomorrow I will be attending the Social Fresh West Conference at the Double Tree Hilton in San Diego.
If the social mixer last night is any indication of the quality people attending and speaking then this looks to be one of the best conferences I have had the privilege to attend. There are so many amazing speakers and attendees going. If you want to keep up with the action follow #socialfresh on twitter and live the Social Fresh West life vicariously. Or check out the Livefyre Mediawall!
The point of the conference is empower brands to go beyond just posting photos on Facebook or announcing that they are open on Twitter. Truly engaged, community focused Social Media is powerful and compelling. It can lead to short term, immediate results but it is a long term brand building, fan engaging way of doing business. It does not replace your overall marketing strategy and plan, it is just a major part of it from now on.