Last night I had a brilliant hangout with one of my all time favorite people, mentors and idols, Wayne Rickard. We met for beers at the La Jolla Karl Strauss. We first met way back in 1998 when i started my first tech startup Centripetal to do the first ever Storage as a Service (the…… Continue reading The Great And Mighty Why
I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth.…… Continue reading Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?
Should marketing work product: blog posts, tweets, webpages, PR, product descriptions, onboarding, customer service, tag-lines, logos, articles, influencer marketing, case studies and all the other 1,000 marketing things we do be held to a higher standard of perfection than the engineering work product: software code, hardware, and UI? In other words which disciplines work product…… Continue reading Should Marketing Be Held To A Higher Standard Than Engineering?
Growth hacking is awesome. Long live growth hacking. But don’t growth hack me man! And don’t scrape, mine or harvest me either. I admire so many of the great people who practice the tenets of growth hacking. People like those on Growthhackers.com and Growthhacker.tv do it well and do it right. But as anything that…… Continue reading Don’t Growth Hack Me Bro!
This article appeared on Sprout Social’s Insight blog I had an absolutely wondrous experience with a brand actively engaging on social media & taking that magic offline to my restaurant experience. The team at Puesto and Eric Adler are not only rocking amazing tacos but amazing customer service. Support them and support great local food…… Continue reading Killer Tacos + Social Customer Care = Rock My World