Brainflash: Customers Don’t Want to Buy Your Content Marketing! They want to buy products/services that solve their problems or make them feel good enough to forget their problems for a while. Content Marketing is freaking awesome! At it’s best it is providing content (writing, photos, video, infographics, tips, quotes etc) that deliver REAL VALUE to…… Continue reading Content Schmontent – We Don’t Want Your Stinkin’ Content Marketing
Today and tomorrow I will be attending the Social Fresh West Conference at the Double Tree Hilton in San Diego. If the social mixer last night is any indication of the quality people attending and speaking then this looks to be one of the best conferences I have had the privilege to attend. There are…… Continue reading Social Fresh Conference = Awesomepants!
This weekend August 22-23rd, 2013 here in sunny San Diego is the preeminent Social Media Marketing conference for Social Media and Community Manager professionals. Its called Social Fresh West It promises to be a jam packed two days of intense Social Media, Marketing and Branding power. The speaker list is so stacked towards excellence as…… Continue reading Social Fresh West 2013- San Diego
There are a multitude of ways to think about marketing and the relationship between your brand and your customer. Most often we hear the tried and true platitudes about the customer that go like this: The Customers is always right The Customer is king! Always give the Customer what they want And you know what?…… Continue reading Give ’em What You Do Best