Marketing has come a long way. 2013 saw the massive dominance of the social business mindset in marketing with content marketing, utility, social media and customer focus driving the pace of change. Nearly every part of modern businesses now realize that they are part of marketing in some aspect. Even the staid bastion of cost…… Continue reading Why is HR Not Part of Marketing Already?
Tag: marketing
Hey, Can You Pass the Secret Sauce?
There is no magic in business. It is mostly the perfect mix of brilliant strategy, back-breaking hard work, exceptional timing, more hard work followed by long hours of smart work. There is no ‘Secret Sauce’ in business. Of course every company has some ‘trade secrets’ or technologies that can seem like “secret sauce”. But it…… Continue reading Hey, Can You Pass the Secret Sauce?
Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service
When you ARE the brand or work tightly with one it is often extremely difficult to look objectively at you own marketing. If you are the brand (the face, the owner, creator or main marketing person) it can be nearly impossible to stop what you are doing, step outside of your brand fortress and take…… Continue reading Marketing is a Hardcore Disciplinarian – And It Does Not Take Lip Service
Reality Social Media- The King of Andy’s Glasses
This is a simple little experiment to engage my social media channels in voting for the pair of Warby Parker glasses that make me look the hippest and look the best on me. So place your vote in the comments below! And please share this with as many people as you can so that I…… Continue reading Reality Social Media- The King of Andy’s Glasses
Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You
Every once in a while a group of people come along and give you that which you didn’t even know you wanted. They didn’t go out and ask people through focus groups or surveys what they wanted. Because until someone sat down and thought through the whole process of buying glasses and how they could…… Continue reading Flip The Script On Your Eyes – Warby Parker Gets All Customer Love on You