I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth.…… Continue reading Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?
I almost never have any big ideas in the shower. Apparently I am a weirdo because so many people talk about all the best ideas they have in the shower. Not me. I’m not sure if it is because I tend to take pretty quick showers since I have lived in the southern California desert for…… Continue reading Big Idea Generation Machine – Shower or Sleep?