Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?
I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth. […]
Extreme B2B Crowdsourcing & Marketing Done Right
Vala Afshar is the CMO of Extreme Networks and a blistering vortex of great ideas and brilliant content. Last week he launched a marketing first for a B2B company. They are crowdsourcing their new corporate identity via social media. You can cast your vote here Extreme Networks Vote. their CEO, Charles Berger said this to […]