I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth.…… Continue reading Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?
Vala Afshar is the CMO of Extreme Networks and a blistering vortex of great ideas and brilliant content. Last week he launched a marketing first for a B2B company. They are crowdsourcing their new corporate identity via social media. You can cast your vote here Extreme Networks Vote. their CEO, Charles Berger said this to…… Continue reading Extreme B2B Crowdsourcing & Marketing Done Right