The Coffee Lifers Are Dead

For everything there is a time and a season. For Nanelle and I that season started in 2001. And ends today.   The coffee lifers are dead. We are calling it quits after almost 17 years of living and breathing coffee. We are selling off all of our massive pile of coffee equipment and supplies. […]

Messaging is Messaging.

Messaging is Messaging. Even When You Don’t Want It to, It Still Broadcasts. Choose your message with care. I am constantly amazed at how many times I hear intelligent, marketing savvy people say things like this: “But I’m not saying that X is all that matters or that Y isn’t true, I’m just doing Z!” What they […]

Specialty Coffee’s Focus Problem

Specialty Coffee is awesome. I am a Coffee Lifer and no matter what I do coffee will always be in my blood. What I love the most about Specialty Coffee is the people. Well actually what I love the most is Coffee People. Not just people who drink coffee, Coffee people who have dedicated their […]

Brand New Layout

Spring is sprung and the time for freshness is upon us! SO I decided to spring a brand new layout and theme on the blog. Plus to celebrate I will be writing more here. Writing more about Craft Coffee, Craft Beer, Marketing, Messaging and more. I have been writing a lot lately! I have two […]

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