Coffee Spanish for Coffee Buyers – A Field Guide

coffee spanish for coffee buyers book

Coffee Spanish for Coffee Buyers is Everywhere! In the short time from August 2nd when the first softcover books landed at the publishers warehouse we have been pushing hard to get all the Kickstarter rewards and pre-orders out! Every softcover and ebook kickstarter reward and pre-order has shipped! The responses so far have been thrilling! Coffee people are really finding value in the work and giving us a lot of early praise! Coffee Spanish for Coffee Buyers is a field guide for English-speaking green coffee buyers and Spanish-speaking coffee sellers. This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Focused on the key phrases, technical terms, jargon and slang for the most important coffee terms used at origin in Latin America and giving coffee buyers a start on learning and speaking them as well Continue reading Coffee Spanish for Coffee Buyers – A Field Guide

Coffee Spanish for Coffee People Book – Kickstarter final week!

This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying & selling business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Coffee Spanish is our phrase for the unique lingo, jargon, and slang that makes up the lingua franca of coffee in Latin America. It is quite often a combination of Spanish and English and local customs that defies literal translation and vexes communication. This field guide should serve as a key in helping you to open the door to better coffee relationships. The Coffee Spanish For Coffee Buyers Book sets out to clarify the language of coffee. It was birthed in the espresso-addled brain of Andy Newbom as he rode in the back of a pickup truck in Peru on a coffee sourcing trip. Andrew Russo came on board to help bring the idea to fruition and throw his research and writing skills into Continue reading Coffee Spanish for Coffee People Book – Kickstarter final week!

Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer

specialty coffee marketing

There is a never-ending debate raging deep within the Specialty Coffee world that is battling over the very foundation of what Specialty Coffee is and it’s place in our world. It is deeply embedded. So deep in fact that few people talk about it on any kind of regular basis. It is a foundational core belief and action structure that builds the warp and weave of the fabric of Specialty Coffee. On one hand there is the glorious dream of slapping a rustic rucksack over your shoulder, hopping on a rickety bush plane and swooping Indianan Jones style into a remote coffee jungle on the side of a volcano. The intrepid explorer arrives with grit and glory, ready to dispense the largess of their Only 88.6+ Coffee Sourcing Program like a benevolent Pope. With eagle-eyed clarity, luck based intuition, scarcely noticed white privilege and a finely-honed, cupping-calibrated-tongue insured for millions, the great mythical coffee hunter crashes like a fierce wave on the distant shore of coffee mediocrity. Crushing common coffee and coffee commoners like a 10 ton Moby Dick hell-bent on intimidation.  The Great and mighty Mythical Coffee Hunter swashbuckles, crusades and swoops, scoring the golden unicorn coffees of which legend tells. Continue reading Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer

In Defense of Friendly Coffee

friendly coffee

I am a YUGE fan of mind-blowing, amazing coffees with flavors that sparkle and dance and explode like pop-rocks on your tongue. I really like unbalanced, extreme flavors in coffee, beer and food. What I LOVE in coffee though is complexity of flavor, perfect balance, nuance, depth and refinement. I lose my mind over coffees that display the rarest of all attributes: a complete circle of flavor that has pleasant attributes from several section of the flavor wheel. Coffees balanced with both extremes in flavor and nuanced in refinement. Those coffees that are deeply sweet, well-balanced, display structured acidity and well-developed mouthfeel. Coffees where no single attribute or flavor dominates the flavor party. Coffees that are open and inviting and extraordinary but remarkably easy to receive. Friendly Coffees I typically despise the phrase “approachable coffees” not because of what they are, instead because of how the phrase too often justifies disingenuous actions. I am talking about coffees that are not approachable because they are dumbed down by an overly dark roast, bought because they have no flavor and are super cheap or brewed intentionally weak to remove flavor. I am talking about the opposite. To me Friendly Coffees are coffees that are Continue reading In Defense of Friendly Coffee

Customers Don’t Exist

customers don't exist

There is no such thing as Customers. There are ‘your customers’, ‘not your customers’ and ‘possible customers’.  But there is no one customer. There is no single entity with a fixed set of attributes that is “the Customer.” That is a fallacy and a fiction that will frustrate you into oblivion. If you have a quality focused product business such as Craft Coffee, Craft Beer, quality food, Chocolate or the like this is even more true. Specialty Coffee customers are not every human being on the planet. The pedal to the metal pursuit of “The Customer” is a fool’s errand at best. You can no more serve the customer than you can win an earthquake. Because: Customers Don’t Exist Click To Tweet I will prove it. Close your eyes right now. Do it. Close them. Now imagine “The Customer.” Build a picture of them in your mind. Imagine their clothing, their hair style, their height and weight. What do they look like? What color are they? How tall are they?How much do they spend? What do they like? What do they want? Now imagine some of YOUR Customers. Build a picture of them in your mind. What do they look Continue reading Customers Don’t Exist