Coffee Spanish for Coffee Buyers – A Field Guide

Coffee Spanish for Coffee Buyers is Everywhere! In the short time from August 2nd when the first softcover books landed at the publishers warehouse we have been pushing hard to get all the Kickstarter rewards and pre-orders out! Every softcover and ebook kickstarter reward and pre-order has shipped! The responses so far have been thrilling! […]

Coffee Spanish for Coffee People Book – Kickstarter final week!

This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green […]

Hunter vs. Farmer: The Mighty Coffee Hunter vs The Dirty Hands Coffee Farmer

There is a never-ending debate raging deep within the Specialty Coffee world that is battling over the very foundation of what Specialty Coffee is and it’s place in our world. It is deeply embedded. So deep in fact that few people talk about it on any kind of regular basis. It is a foundational core belief […]

In Defense of Friendly Coffee

I am a YUGE fan of mind-blowing, amazing coffees with flavors that sparkle and dance and explode like pop-rocks on your tongue. I really like unbalanced, extreme flavors in coffee, beer and food. What I LOVE in coffee though is complexity of flavor, perfect balance, nuance, depth and refinement. I lose my mind over coffees […]

Customers Don’t Exist

There is no such thing as Customers. There are ‘your customers’, ‘not your customers’ and ‘possible customers’.  But there is no one customer. There is no single entity with a fixed set of attributes that is “the Customer.” That is a fallacy and a fiction that will frustrate you into oblivion. If you have a […]

%d bloggers like this: