How Do You Know What Customers Want?

I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that […]

Sometimes in Writing It’s The Mechanics of Writing, Rather Than The Glory of Writing

I’m a huge fan of discipline. In other people. I prefer to hire that trait. Writing is hard. Well technically writing is stunningly easy. Writing either consistently or well are both supremely difficult. Doing both? Nigh on impossible for mere mortals. About a week ago I decided to issue a 15 articles in 15 days […]

Misfits, Punks, Dreamers and Diamonds – 11 years of Passion Poured By People

On today’s date 11 years ago in 2003 Nanelle and I gave birth to Barefoot Coffee Roasters. We had no business plan, no money, no idea what we were doing, and no experience. What we did have was absolutely insane passion, a mission to make great coffee and thick, thick skin and big hearts. We […]

30 By 30, Writing 30 Posts In 30 Days And Liking It

Today marks the 30th blog post I have written in the last 30 days. One a day for 30 straight days. I did not miss a day. I even managed to write an odd little ditty the one day I did not get to my computer until 11:30 pm and only had 30 minutes to […]

Can You Hire an Entrepreneur?

There is a great deal of myth and legend surrounding the idea of entrepreneurs. Investors love entrepreneurs because we make them lots of money. Of course we lose them lots of money even more often. Employees love entrepreneurs because they create jobs and a culture that is inspiring and exciting. The media loves entrepreneurs because […]

%d bloggers like this: