Coffee Spanish for Coffee Buyers – A Field Guide

coffee spanish for coffee buyers book

Coffee Spanish for Coffee Buyers is Everywhere! In the short time from August 2nd when the first softcover books landed at the publishers warehouse we have been pushing hard to get all the Kickstarter rewards and pre-orders out! Every softcover and ebook kickstarter reward and pre-order has shipped! The responses so far have been thrilling! Coffee people are really finding value in the work and giving us a lot of early praise! Coffee Spanish for Coffee Buyers is a field guide for English-speaking green coffee buyers and Spanish-speaking coffee sellers. This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Focused on the key phrases, technical terms, jargon and slang for the most important coffee terms used at origin in Latin America and giving coffee buyers a start on learning and speaking them as well Continue reading Coffee Spanish for Coffee Buyers – A Field Guide

Coffee Spanish for Coffee People Book – Kickstarter final week!

This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green coffee buying & selling business. Our goal is improved relationships and communication between coffee professionals on both sides of the buyer/seller connection. Coffee Spanish is our phrase for the unique lingo, jargon, and slang that makes up the lingua franca of coffee in Latin America. It is quite often a combination of Spanish and English and local customs that defies literal translation and vexes communication. This field guide should serve as a key in helping you to open the door to better coffee relationships. The Coffee Spanish For Coffee Buyers Book sets out to clarify the language of coffee. It was birthed in the espresso-addled brain of Andy Newbom as he rode in the back of a pickup truck in Peru on a coffee sourcing trip. Andrew Russo came on board to help bring the idea to fruition and throw his research and writing skills into Continue reading Coffee Spanish for Coffee People Book – Kickstarter final week!

11 Seconds of Parasitic Sucking

The average share stock is held for a total of 11 seconds. Don’t worry, I’ll wait while you read that again. For me I had to reread it several times before I could even let it sink in. When it did, I felt my soul crack asunder. Not, sadly, because I did not expect it. In fact far worse I did expect it, I just had no idea how bad the numbers really were. Now I am the first one to argue that data always lies, but these numbers are pretty simple and their truth is so crystal clear that it doesn’t take a data scientist to interpret them. (luckily for me) And the parasitic sucking is getting ever more hyper efficient. Way back in 2012 the average share of stock in these United States of America was held for a grand total of 22 seconds. (Apparently they had a LOT more time to waste four years ago when they only had 85% of the global wealth) Michael Hudson, a former Wall Street economist at Chase Manhattan Bank who also helped establish the world’s first sovereign debt fund recently said: “Take any stock in the United States. The average time Continue reading 11 Seconds of Parasitic Sucking

How Do You Know What Customers Want?

HOW DO YOU KNOW WHAT CUSTOMERS WANT

I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that I would ponder the as good as existential question: How Do You Know What Customers Want? I mean it literally. How do you know what customers want? When those poor, mistaken souls weakly blather that you simply must give customers what they want, how do they determine what it is precisely that customers want? Clearly they don’t ask them, at least not all of them. Here are some ways I could think of to find out what customers want in order to give it to them. (and presumably become a billionaire) Ask each and every one of them personally and studiously record the answers and then data crunch to your heart’s content Do a mass survey and ask them all at once (or smart marketing: in carefully sliced segments) Do scientific product/market trials and use data to analyze which products/services you sell appease to the most Continue reading How Do You Know What Customers Want?

Gimme Back My Lunch Money!

no such thing as free lunch

The story is drilled deeply into our collective societal conscious. Happy school kid walking to school, backpack on their shoulder, without a care in the world. The sun shines its golden rays and the world is good and right. The gentle jingle of coins tinkles in their pocket with the promise of a delicious hot lunch at school. And then a sun blotting scourge appears, casting a shaft of darkness and fear on the sun child world. A bully gruffly demands it’s pound of flesh from the passing school kid. “Gimme your lunch money kid! Or I’ll pound ya!” Faced with a horrible choice not of his choosing the child has to decided between two evils. To get beat up or to have lunch. Most kids of course, being short-sighted and focused on short-term gain, choose the lesser of two evils. They avoid the pain and suffering of being beat up and humiliated now by trading away their future lunch. They give the bully their lunch money. Typically the bully still does a little beating just to ensure the victim knows who is boss. The school kid trudges off to school, more beaten down, less confident, more afraid, less sure Continue reading Gimme Back My Lunch Money!