This book contains essential technical Spanish, plus advice needed by coffee buyers and roasters to communicate clearly. This is not a “Learn to speak Spanish book”, but is written for anyone who is in coffee and wants to learn more about the language, lingo, slang and phrases we all use and confuse in the green…… Continue reading Coffee Spanish for Coffee People Book – Kickstarter final week!
The average share stock is held for a total of 11 seconds. Don’t worry, I’ll wait while you read that again. For me I had to reread it several times before I could even let it sink in. When it did, I felt my soul crack asunder. Not, sadly, because I did not expect it.…… Continue reading 11 Seconds of Parasitic Sucking
I argue about, harangue, debate and insist that in most Craft Product or service businesses you Should Never Give The Customers What They Want. But instead you should Give Them What You Do Best. I have even written an entreaty about how Customers Don’t Exist. So it should come as but a trifling surprise that…… Continue reading How Do You Know What Customers Want?
The story is drilled deeply into our collective societal conscious. Happy school kid walking to school, backpack on their shoulder, without a care in the world. The sun shines its golden rays and the world is good and right. The gentle jingle of coins tinkles in their pocket with the promise of a delicious hot…… Continue reading Gimme Back My Lunch Money!
There is no such thing as Customers. There are ‘your customers’, ‘not your customers’ and ‘possible customers’. But there is no one customer. There is no single entity with a fixed set of attributes that is “the Customer.” That is a fallacy and a fiction that will frustrate you into oblivion. If you have a…… Continue reading Customers Don’t Exist