Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?

B2B marketing strategies

I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth. One of the primary reasons I prefer business oriented marketing is that it is focused on solutions to problems. Of course fashion, popularity and irrational behavior can still abound, but as a general rule you have to actually deliver a solution to your customer’s problems NOT just make them believe they will be able to fly when they use your product. Pretty radical. This is not to say that the individuals involved in the decision process (and it’s always a process) don’t want to be seen as storage superhero’s (that was a fun project to work on btw!) and really smart people. Unlike a lot of consumer focused business models that are obsessively chasing the fickle and ever morphing consumer; business models built upon solving actual business problems are both far more exciting and exponentially more difficult. I like really difficult challenges. Complex, hairy, hard to solve, devil’s in the Continue reading Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?