The Great And Mighty Why

Last night I had a brilliant hangout with one of my all time favorite people, mentors and idols, Wayne Rickard. We met for beers at the La Jolla Karl Strauss. We first met way back in 1998 when i started my first tech startup Centripetal to do the first ever Storage as a Service (the […]

Is There A Difference In B2B & B2C Marketing Strategies? Or Is It All H2H?

I am a B2B marketing guy. Yes, I have founded several companies that appeared to be consumer focused companies in Craft Beer and Craft Coffee. But in reality both of them were consumer oriented products with a strong consumer front end for marketing but were solidly built on, and focused on, business to business growth. […]

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