There is a great deal of myth and legend surrounding the idea of entrepreneurs. Investors love entrepreneurs because we make them lots of money. Of course we lose them lots of money even more often. Employees love entrepreneurs because they create jobs and a culture that is inspiring and exciting. The media loves entrepreneurs because […]Read More Can You Hire an Entrepreneur?
Article written for SocialMediatoday.com Email marketing is often misunderstood. Email Marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns from the CFO who thinks we “send free letters” to convincing our mom’s that we aren’t those evil spammers, it seems the […]Read More SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing