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SocialMediaToday – 3 Simple Ways to Increase Your Email Open Rates in Under an Hour
Your email marketing campaigns have been humming along nicely. You built a great subscriber list with double opt-in subscription, smart segmenting, and the best email service provider (ESP). You have a strong brand, killer offers, brilliant creative, and a stunning responsive website. And your email open rates are flat-lining or declining. Is it you, […]
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SocialMediaToday – 5 Things I Wish Everyone Knew About Email Marketing
Article written for SocialMediatoday.com Email marketing is often misunderstood. Email Marketing professionals often battle misconceptions, misunderstandings and misanthropy in explaining what we do and why we do it. From defending our email campaigns from the CFO who thinks we “send free letters” to convincing our mom’s that we aren’t those evil spammers, it seems the […]
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Email Growth Hacks for Successful Marketers
Article written for and appeared first on Technorati Growth Hacking Your Email with up to 20% Increases in Opens and Clicks Using “Rocket Science” Growth hacking is hotter than Hansel. Rightly so, as it takes the best parts of consumer mass marketing, omni-channel social media, email best practices, a spicy pinch of guerrilla marketing and […]
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4 Takeaways, 50 Hot Cars and 1 Zombie Survival
The Integrated Marketing Forum is an annual conference focused on guiding organizations towards developing a well-integrated marketing program. Each year the team at Rhythm Interactive focus on one core area of integrated marketing. This year’s focus was on developing a content marketing strategy. The keynote speaker was the king of content marketing, Joe Puluzzi of […]